Sustainable Marketing Strategy
Pico is a local business which is looking to innovate the sustainability of children’s parties – a previously neglected market. Pico look to ensure a high-level of environmental consciousness within the products that they put out – all while maintaining the vibrant fun that every kid’s party should have
Pico came to us seeking a solution to their problem of effectively marketing sustainable children’s party equipment to the right audience. After a series of productive meetings, we set out a path of branding that would set Pico’s public level of trust, sustainability awareness, and customer value on an upward trajectory.
We advised Pico to structure their content approach around three main pillars:
1) The unique nature of their product.
2) The irrefutable logic of why a sustainable business like Pico needs to exist in the market.
3) Their focus on fun and interactive video content.
Further to this, we directed Pico toward building the foundations of relationships within the target audience of parents with young children – connections with reach and influence that would spread the word.
Pico continues to thrive at an exponential rate, with the brand managing to secure multiple high-level retail deals. The brand also has a number of interested investors, which will enable Pico to scale and diversify their product range at an unprecedented rate.
Building effective relationships with important figures in the market, as advised by Floom, has driven powerful brand awareness for Pico, creating a rippling effect on the number of sales that the company has seen on their range of sustainable products.
It has been a pleasure to see Pico fulfil their potential as an environmentally conscious entity and we can’t wait to see them continue to grow and expand their services.