Threadco
Client
ThreadCo
Services
Photo & Video Production
Year
2026
ThreadCo sells men’s t shirts in packs of two, four and eight. Tailored fit, heavy interlock cotton, tag free, and a wardrobe you can sort in one order. Founder Rupesh came to Floom needing content that could prove the fit, the weight and the value in seconds, and keep working across the homepage and paid social for a full season. We delivered a founder story, a lifestyle shoot, concept led ads and a full stills set across three drops between July and September 2026.
The Brief
01
Founder Led Brand Story
Put Rupesh on camera and let him explain why ThreadCo exists and what he was tired of in men’s basics. A long form interview for the website and short clips for social, so the person behind the brand becomes the reason to trust it.
02
Lifestyle Content That Sells the Fit
Show real guys in real settings wearing the tee as part of a normal day. The content had to make fit and fabric obvious without a single product claim being read out, and look premium while staying native to the feed.
03
A Season of Short Form Ads
Build a library of vertical ads ThreadCo could run and test for months, not weeks. Multiple hooks, multiple versions of each, and a full stills set for the product pages and size guide, all from the same shoot days.
Our Approach
01
The Founder Interview
A sit down with Rupesh on why he started ThreadCo. Cut into a 60 second founder film for the website, a short founder piece and a run of clips for social, plus the full interview kept as a library for future content.
02
Built Around the Match Cut
The lifestyle shoot was planned around one beat: the moment the tee goes on and the day starts. Real guys, slow mornings, coffee shops. That single cut shows fit and feel better than any product shot, and it became the spine of the ad library.
03
Concept Led Hooks in Versions
We wrote hooks to be tested side by side: “Don’t be like Joe”, a stat led opener, the slow morning, the coffee shop. Each delivered in two or three versions so ThreadCo could see which angle landed before putting spend behind it. A fabric film on the interlock cotton showed the product claims rather than stating them.
The Results
01
The Founder Interview
A sit down with Rupesh on why he started ThreadCo. Cut into a 60 second founder film for the website, a short founder piece and a run of clips for social, plus the full interview kept as a library for future content.
02
Built Around the Match Cut
The lifestyle shoot was planned around one beat: the moment the tee goes on and the day starts. Real guys, slow mornings, coffee shops. That single cut shows fit and feel better than any product shot, and it became the spine of the ad library.
03
Concept Led Hooks in Versions
We wrote hooks to be tested side by side: “Don’t be like Joe”, a stat led opener, the slow morning, the coffee shop. Each delivered in two or three versions so ThreadCo could see which angle landed before putting spend behind it. A fabric film on the interlock cotton showed the product claims rather than stating them.
Conclusion
ThreadCo came to us with a simple product and a simple promise, and the job was to make both impossible to scroll past. By putting Rupesh on camera, building the lifestyle shoot around one honest moment, and writing hooks that could be tested rather than guessed, we gave a new brand a full season of content from a handful of shoot days.
The result is a brand that looks established from its first month and a library that keeps working: significant sales through ThreadCo’s own website, a founder story at the heart of the homepage, and short form ads still being cut and tested from the same footage.
We now work with ThreadCo on a monthly retainer, shooting new content as the range grows and keeping the ad library fresh so there’s always something new to test.
If you’re launching a product and need content that sells the fit, the feel and the founder, this is how we’d do it for you. Get in touch at hello@floomcreative.co.uk.
