PPC & Paid Media Agency London | Google & Meta Ads
We Are Floom Creative a performance-led PPC agency in London.
We plan, build and optimise Google Ads and paid social campaigns that generate measurable enquiries, sales and scalable growth.
From sports brands and ecommerce businesses to renewable energy and service companies, we create paid advertising strategies built on data, testing and long-term return on investment.
about us
Performance-Driven Paid Advertising
Performance-Driven Paid Advertising
Paid advertising should not feel like gambling.
It should feel structured, measurable and scalable.
At Floom Creative, we combine:
Strategic positioning
Conversion-focused landing pages
Advanced tracking
Creative testing
Ongoing optimisation
to ensure every pound of ad spend works harder.
As a London PPC agency, we understand competitive markets. Cost per click is rising. Attention is limited. Strategy matters more than ever.
PPC Agency in London: What We Do
We manage and optimise:
• Google Search Ads
• Google Display Ads
• Google Shopping
• YouTube Ads
• Meta Ads (Facebook & Instagram)
• Retargeting campaigns
• Landing page optimisation
• Conversion tracking setup
Every campaign starts with clarity:
Who are we targeting
What problem are they solving
What makes your offer different
How do we reduce friction
Without that clarity, ad spend is wasted.
Google Ads Management
Google Ads is one of the most powerful tools for high-intent traffic.
We structure campaigns around:
• Keyword intent segmentation
• Search term control
• Negative keyword strategy
• Quality score optimisation
• Ad copy testing
• Landing page alignment
Our goal is simple:
Generate qualified leads or sales at sustainable acquisition costs.
Whether you are a local London business or scaling nationally, we build campaigns designed for long-term performance.
Meta & Paid Social Advertising
Paid social is not just about impressions.
It is about creative testing and audience psychology.
We build Meta campaigns that:
• Capture attention quickly
• Communicate positioning clearly
• Drive action
• Retarget intelligently
From sports brands to ecommerce products, we align creative storytelling with performance marketing principles.
Every campaign is built around structured testing, audience segmentation and data-led optimisation to turn engagement into measurable revenue.
Paid Media & SEO Case Studies
Leading uk renewable energy provider
From 2 leads a week to 5 leads a day in 3 months.
Largest Swim School in the UK
Adding 1000+ Members | Contributing to £15+ Million in Revenue
FAQ
PPC Agency London – Frequently Asked Questions
PPC management fees vary depending on campaign complexity, industry competition and ad spend levels. As a London PPC agency, we build structured proposals based on your goals, expected acquisition cost and growth targets. Our focus is sustainable ROI, not just spend volume.
Budget depends on your industry and competition. Some sectors require higher cost-per-click investments, especially in London. We assess search demand, competitor activity and projected return before recommending a realistic starting budget.
Yes. We are a Google Ads and Meta Ads agency in London, managing search, display, shopping, YouTube and paid social campaigns. We ensure your platforms work together through structured retargeting and audience layering.
Paid advertising can generate traffic immediately after launch. However, true efficiency improves over the first 30 to 90 days as data builds and optimisation refines targeting, bidding and creative performance.
- Brand awareness: Tracking changes in brand recognition and recall.
- Website traffic: Monitoring website visits and conversions.
- Social media engagement: Analyzing likes, shares, comments, and followers.
- Sales and revenue: Measuring the impact of marketing efforts on sales and revenue.
- ROI: Calculating the return on investment for your marketing campaigns.
Yes. We regularly audit and restructure underperforming accounts. This often includes cleaning up keyword targeting, improving ad copy, rebuilding campaign architecture and aligning landing pages for higher conversion rates.
We measure performance based on cost per lead, cost per acquisition, return on ad spend and overall revenue growth. Impressions and clicks mean little without conversion tracking and measurable outcomes.
Yes. Running paid ads without conversion-focused landing pages reduces performance. We either build or refine landing pages to improve quality score, reduce bounce rates and increase enquiry rates.
Yes. We frequently redesign outdated or underperforming websites, improving structure, design, SEO performance and conversion rates while maintaining your core brand identity.
Accurate conversion tracking is the foundation of successful PPC campaigns. We implement advanced tracking using Google Tag Manager to ensure every lead, sale and key action is measured correctly. This includes form submissions, phone calls, ecommerce purchases, button clicks and micro-conversions.
By using Google Tag Manager, we maintain clean, scalable tracking setups that allow for flexible event tracking, enhanced conversions and proper attribution across Google Ads and Meta Ads. This ensures campaign decisions are based on reliable data, not assumptions, allowing us to optimise for real business outcomes and maximise return on ad spend.
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Featured Website work
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Website Design & Development London
Get in Touch
Organise a call with our team and let’s make things happen!
Blog
Why Documentary-Style Content Outperforms Traditional Sports Ads
For years, sports advertising followed a predictable formula. Fast cuts.Heavy music.Slow motion sweat.Bold taglines. It looked impressive. But today’s audiences are harder to impress — and far quicker to scroll. In a world of social media saturation and ad fatigue, traditional sports ads often feel overproduced and emotionally hollow. Documentary-style content, however, is proving far more powerful. For sports brands, endurance events and athlete-led communities, authentic storytelling consistently outperforms high-gloss hype. Here’s why. The Problem With Traditional Sports Advertising Traditional sports ads focus on spectacle. They showcase performance highlights without context. They amplify intensity but rarely show vulnerability. They push messaging rather than build connection. Modern audiences can sense when something is “selling”. When content feels like an advert, engagement drops. Watch time decreases.Shares decline.Trust weakens. Sports culture has shifted. Audiences now value authenticity, transparency and story over polish. Especially in endurance, university and community sport, people connect to journeys
How to Promote and Capture Your Sports Event
A great sports event does not just happen on the day. It is promoted in advance, captured professionally in the moment, and repurposed long after the final whistle. Too often, organisers focus heavily on logistics, permits, safety and timings, but underinvest in promotion and content capture. The result is a fantastic event that disappears 24 hours later. If you want your sports event to grow year on year, attract sponsors and build real brand equity, here is how to promote and capture it properly. How to Promote and Capture Your Sports Event (Before, During and After) Step 1: Start Promotion Early Promotion should begin at least 8 to 12 weeks before your event. Early content should focus on: • Announcing the event• Highlighting the location• Introducing the story behind it• Showcasing previous years• Featuring community involvement If you are organising a running event, consider how participation growth trends such as
Google Ads Lead Generation for Solar Businesses in 2025
The Growing Opportunity for Solar Businesses As the global shift towards renewable energy accelerates, 2025 presents an unprecedented opportunity for solar businesses in the UK and in Europe. Governments continue introducing incentives, consumers are increasingly eco-conscious, and energy prices push more homeowners and businesses toward solar solutions. However, competition in the solar industry is fierce, and standing out requires a robust digital marketing strategy—Google Ads is a key component to generate leads for your business, for years to come. Why Google Ads? Google Ads remains one of the most effective ways to generate leads and sales for solar businesses. Here’s why: Here’s how we ensure the best results. Competitor Analysis No matter how niche your business is, you’re guaranteed to have competitors trying to get your potential customer’s attention. Competitor analysis is the extensive research and analysis of your solar competition. It requires you to dig deep into your rivals’
Meta Facebook Ads Lead Generation for Solar Businesses
The Growing Opportunity for Solar Businesses As the global shift towards renewable energy accelerates, 2025 presents an unprecedented opportunity for solar businesses in the UK and in Europe. Governments continue to introduce incentives, consumers are becoming increasingly eco-conscious, and rising energy prices are pushing more homeowners and businesses toward solar solutions. However, competition in the solar industry is fierce, and standing out requires a robust digital marketing strategy—Meta Facebook Ads is a key component to generate leads for your business, for years to come. Why Meta Facebook Ads? Meta Facebook Ads remains one of the most effective ways to generate leads and sales for solar businesses. Here’s why: Visual Storytelling: Facebook’s visual platform allows you to showcase solar installations, customer testimonials, and energy savings through compelling imagery and video content. Precise Targeting: With Facebook’s advanced targeting options, you can reach homeowners by demographics, interests, behaviors, and location with laser precision.
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Our Other Projects
Take a look at some of the sustainable and ethical brands we have worked with.
Client feedback
don’t just take our word for it
Our Video Services
We specialise in high impact sports videography for endurance events, university sport, motorsport and outdoor performance brands.
Every sports project starts with a clear understanding of your audience, platform, and goals, so whether you need to launch a campaign, tell your brand story, or fill your social calendar, we deliver films that look beautiful and drive results.
Our in-house team handles everything from concept to final cut, ensuring your content is on-brand, on-message, and ready to make an impact.
Documentaries
Authentic, cinematic stories that connect on a deeper level. We capture the people, places, and moments that define your brand’s journey.
Campaign Launch Films
Big, bold, and impossible to ignore. These high-production pieces announce your product, event, or initiative to the world with style and impact.
Ad Campaigns
Creative built to convert. We craft Meta, YouTube, and display ad videos that combine strong hooks with brand storytelling, driving clicks, sales, and sign-ups.
Social-first content
Short, shareable, and optimised for every feed. From fast-paced edits for socials to polished YouTube content, we create videos that stop thumbs and spark engagement.
just a few of our clients
