The ASICS LDNX 10K X ASO UK

The ASICS LDNX 10K is Wembley’s biggest 10K, and October 2026 was only its second outing. It is organised by ASO UK, the British arm of the team behind the Tour de France and the Paris Marathon, and the whole idea is to give runners the stadium treatment for a morning. Up to 12,000 of them line up on fully closed roads, each wave sent off to an anthem from one of Wembley’s headline acts, before a lap of honour around the outside of the stadium, past the Bobby Moore statue, and a finish on Olympic Way right under the arch. Cheer zones, a rock choir and an Ibiza percussion band fill the gaps in between. Loud, flat and fast, with an afterparty at BOXPARK waiting at the end.

ASO UK brought us in to capture the scale of it with two shooters across the day: the start pens, the lap of honour round the stadium, the cheer zones and partner activations, and the finish under the arch. The result is a highlight reel, six vertical Best Bits clips for social, and a bank of B-roll their in house editor can keep cutting from long after race day. Days like this are why we built our sports videography offer.