AEV Charging
Client
AEV
Services
Logo, Branding, Website Design and Development
Year
2022
The lifecycle of transport modes is slowly but surely seeing an innovative shift toward a more sustainable future – AEV Charging are looking to be at the forefront of this change in the Southwest of England. Responsible for the supply and fitting of industry-leading electric vehicle chargers for consumers both commercial and domestic, AEV Charging wish to pave the path to a brighter future for environmental consciousness within transport services.
With over 30 dedicated years of experience AEV Charging approached Floom with a mission: to redefine their brand identity and enhance their digital presence. The challenge was clear—to create a modern, impactful brand identity that resonated with their commitment to the environment and deliver a dynamic website that effectively communicated their services and engaged their audience.
Strategy & Approach
01
Collaborative Immersion
In the initial phase, we closely collaborated with AEV Charging's team to grasp their values, goals, vision, mission, and distinctive offerings, laying the groundwork for their transformation.
02
Unearthing the Essence
We then delved deeper to uncover AEV Charging's core identity, refining the elements that defined them. This process honed their brand essence, ensuring an authentic representation of their values and what would resonate with the electric vehicle market.
03
Revamping Brand Identity and Online Presence
With a clear understanding, we proceeded to revamp AEV Charging's brand identity and online presence, marking the culmination of our efforts to redefine their visual and digital narrative for a powerful resonance with their audience.
Brand Identity Transformation
01
Logo Redesign
We meticulously crafted a bold and impactful typography-based logo that symbolized strength, transformation, and their unyielding commitment to environmental sustainability. The new logo served as a powerful emblem of their values and mission.
02
Color Palette
We carefully curated a vibrant color palette reflecting energy, growth, and an unwavering sense of environmental positivity. These colors harmonized perfectly with AEV Charging's environmental consciousness and mission.
03
Typography Selection
We selected modern and elegant typography that conveys professionalism while maintaining an approachable appeal. This choice reinforced AEV Charging's dedication to quality and inclusivity.
Website Revamp
01
Engaging Content
We conducted a comprehensive overhaul of their website content, placing a strong emphasis on clear messaging and engaging storytelling. The fresh content highlighted AEV Charging's services, their core values, and the transformative impact they bring to the electric vehicle charging sector.
02
Responsive Design
Recognising the increasing importance of a mobile-first approach, we ensured a responsive website design that delivered a seamless user experience across various devices. The new design made AEV Charging's offerings accessible to all, expanding their reach.
03
Visual Enhancements
Leveraging their revitalized brand elements, we integrated visuals that authentically captured the essence of their dedication to sustainable electric vehicle charging. These visuals resonated strongly with their target audience and further communicated their environmental values.
Results
01
A Resonant Brand Identity
The rebranding initiative heralded a profound transformation for AEV Charging. Their new brand identity made a resounding impact, resonating strongly with their target audience and solidifying their position as a dynamic and purpose-driven player in the electric vehicle charging industry.
02
Communicating Effectively Online
The revamped website became a powerful communication tool, effectively conveying AEV Charging's services, values, and the significant impact they bring to the electric vehicle charging sector. This enhanced online platform provided an intuitive and engaging experience for visitors, resulting in increased interaction and engagement.
03
Driving Sustainable Progress
This transformative journey reinforces AEV Charging's unwavering commitment to environmental awareness in sustainable markets. With their powerful and authentic brand presence, they are well-equipped to lead the charge toward a more sustainable and eco-conscious future in the electric vehicle charging industry.
Conclusion
The journey from redefining their brand identity to enhancing their online presence has not only positioned AEV Charging as a pioneering force but also as a dynamic and purpose-driven entity. With a powerful and authentic brand presence and a revamped website at their disposal, AEV Charging is now primed to lead the Electric Vehicle sector into a brighter, more sustainable future.
Client feedback
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