I-Phyc
Client
I-Phyc
Services
Logo & Brand Identity
Year
2023
I-Phyc specialises in nature-based solutions for sustainable water recycling. Their system uses micro-algae and advanced technology to clean water by removing nutrients and contaminants, while also storing carbon and creating sustainable products from wastewater.
I-Phyc approached Floom seeking a brand revamp. They aimed to establish a cohesive and impactful brand identity that resonates within their industry, achieving a modernised appearance. I-Phyc commissioned Floom to develop a fresh visual brand and compelling tone of voice reflecting their core values of sustainability, innovation, and technological expertise.
Approach
01
Brand Deep Dive
We began with a deep dive into I-Phyc's mission, values, and goals to ensure the rebrand aligned with their core principles.
02
Collaborative process
Close collaboration with the I-Phyc team was crucial for the rebranding process, facilitating joint decision-making and input into the development of the strategy.
03
Strategy
An overarching strategy was established, centred on three key elements: logo design, branding guidelines, and creating a compelling tone of voice to convey the brand's essence.
Logo Design
01
Conceptual Symbolism
Our designers crafted a logo symbolising the fusion of water, algae, and innovation. The intertwining waves in shades of green, blue, and teal effectively communicate the dynamic synergy between nature and technology.
02
Circular Motif
The circular motif in the logo highlights I-Phyc's approach to nutrient removal, reflecting the company's commitment to environmental sustainability and innovative solutions.
03
Visual Representation
The logo effectively captures I-Phyc's vision, showcasing their commitment to sustainability and technological expertise in algae-based wastewater solutions.
Branding Guidelines
01
Unified Brand
We carefully developed comprehensive brand guidelines in order to maintain visual consistency across all brand touchpoints, this ensures a professional and uniform appearance.
02
Logo Application
The brand guidelines detailed how to use the logo, specifying placement, size, and clear space requirements to ensure accurate representation across all applications.
03
Consistent Visual Identity
The brand guidelines also detailed the colour palette, incorporating natural aquatic tones. The chosen typography reflects modernity and clarity, enhancing the brand's visual identity and consistency across various materials and platforms.
Tone Of Voice
01
Tailored Messaging
The tone of voice was crafted to resonate with the target audience. It ensures engaging and impactful messaging that connects with the target demographic.
02
Balanced Tone
The chosen tone strikes a balance between professionalism and approachability, aligning with I-Phyc's dedication to sustainability and innovation. It conveys a sense of trust and expertise while remaining accessible.
03
Empowered Voice
The language style used was informative and inspiring, instilling confidence in I-Phyc's capabilities and effectively communicating their brand essence to the audience.
Achievements
01
Renewed Brand Aesthetic
The rebranding has successfully achieved its brief by modernising I-Phyc's brand identity, giving it a fresh and contemporary visual appeal.
02
Symbolic Representation
The new logo design effectively symbolises I-Phyc’s vision, highlighting their commitment to environmental sustainability innovative solutions in the field of algae-based wastewater solutions.
03
Branding Consistency
The comprehensive branding guidelines ensured visual consistency across all brand touchpoints, from digital platforms to printed materials. The tone of voice resonated with the target audience, fostering a stronger connection and engagement with customers and stakeholders.
Conclusion
Through collaborative efforts, we revitalised I-Phyc’s brand identity, aligning it seamlessly with their core values and objectives. Embracing modern design principles and crafting a compelling tone of voice, we positioned I-Phyc as a pioneering advocate of sustainable wastewater solutions. This journey in rebranding highlights the impact of design and strategy on brand perception and audience engagement.
