I-Phyc

Client
I-Phyc

Services
Logo & Brand Identity

Year
2023

I-Phyc, a pioneering company in algae-based wastewater solutions approached Floom with the challenge of revamping their brand identity. They sought to create a cohesive and impactful brand identity that would resonate with their industry while achieving a modernised look. Our task was to develop a fresh visual identity and a compelling tone of voice that reflected their core values of sustainability, innovation, and technological expertise.

I-Phyc
I-Phyc

Strategy & Approach

01

Comprehensive Understanding

The rebranding journey commenced with a thorough understanding of I-Phyc's mission, values, and goals to ensure alignment with their core principles.

02

Collaborative Process

Close collaboration with the I-Phyc team was integral to the rebranding process, allowing for joint decision-making and input into the strategy's development.

03

Strategy Outlined

An overarching strategy was established, focusing on three key elements: logo design, branding guidelines, and defining a compelling tone of voice to communicate the brand's essence.

I-Phyc

Logo Design

01

Conceptual Symbolism

Floom delivered a rich portfolio of high-quality photos and engaging videos that effectively captured the essence of LIL.

02

Circular Motif

The circular motif used in the logo emphasized I-Phyc's circular approach to nutrient removal, capturing the company's commitment to environmental harmony and innovative solutions.

03

Visual Representation

The logo successfully encapsulated I-Phyc's vision, reflecting their dedication to sustainability and technological expertise in the field of algae-based wastewater solutions.

I-Phyc
I-Phyc

Branding Guidelines

01

Visual Consistency

Comprehensive branding guidelines were meticulously developed to maintain visual consistency across all brand touchpoints, ensuring a professional and uniform appearance.

02

Logo Usage

The guidelines provided detailed instructions on how the logo should be used, specifying its placement, size, and clear space requirements, ensuring its correct representation across various applications.

03

Color Palette and Typography

The branding guidelines detailed the color palette, incorporating natural aquatic tones, and the chosen typography, reflecting modernity and clarity, contributing to the brand's visual identity and coherence across materials and platforms.

Tone Of Voice

01

Audience Alignment

The tone of voice was crafted to resonate with the target audience, ensuring that the messaging would engage and connect with the intended demographic.

02

Balanced Approach

The chosen tone struck a balance between professionalism and approachability, aligning with I-Phyc's dedication to sustainability and innovation. It conveyed a sense of trust and expertise while remaining accessible.

03

Informative and Inspirational

The language style employed was both informative and inspiring, instilling confidence in I-Phyc's capabilities and communicating their brand essence effectively to the audience.

I-Phyc

Results

01

Modernised Look

The rebranding effort successfully achieved its goal of modernizing I-Phyc's brand identity, giving it a fresh and contemporary visual appeal.

02

Symbolic Representation

The new logo effectively symbolized I-Phyc's vision, highlighting their commitment to environmental harmony and innovative solutions in the field of algae-based wastewater solutions.

03

Consistency and Connection

The comprehensive branding guidelines ensured visual consistency across all brand touchpoints, from digital platforms to printed materials. The tone of voice resonated with the target audience, fostering a stronger connection and engagement with customers and stakeholders.

Conclusion

Our collaboration with I-Phyc led to a revitalised brand identity that aligned with their core values and goals. By embracing modern design principles and crafting a compelling tone of voice, we successfully positioned I-Phyc as a leading advocate of sustainable wastewater solutions. This rebranding journey exemplified the power of design and strategy in creating a lasting impact on brand perception and audience engagement.

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