Sports Marketing agency
We Are Floom Creative - a sports marketing agency based in London. Services include sports videography, photography, advertising and websites.
about us
Tailored Strategies
Welcome to Floom Creative, where storytelling meets adrenaline. As a B Corp-certified creative agency, we bring the spirit of sport to life through authentic, documentary-style filmmaking, content creation and marketing expertise.
Our passion for skiing, surfing, running, and the wild places where sport lives, means we don’t just capture action; we capture emotion, energy, and connection.
Whether you’re a brand, a team, an event organiser, or an athlete, we’re here to help you share your story in a way that feels real and inspiring, whilst getting engagement on muliptple platforms.
Our collaborative approach ensures you have the best of both worlds: cinematic visuals and purpose-driven storytelling designed to resonate with audiences who live for the thrill of sport and the beauty of movement.
Who we work with
• Sports brands
• Endurance event organisers
• University sports committees
• Professional teams
• Athlete personal brands
• Sports charities
• Motorsport organisations
• Outdoor and performance brands
How we can help
services
Social Media Marketing: Engage with sports fans and activewear customers on popular platforms and build a strong online presence. Storytelling and brand building is part of a great marketing strategy.
Content Marketing: Create compelling content, including articles, videos, and infographics, to inform and entertain your audience. We also offer search engine optimisation services.
Event Marketing: Plan and execute successful sports events, from grassroots competitions to major tournaments. Whether this is pay per click (PPC) campaigns or meta social campaigns.
Sponsorship Activation: Maximise the value of your sponsorships through targeted campaigns and creative activations in the sporting world.
our Sport Content services
Sports Video Production
We specialise in high impact sports videography for endurance events, university sport, motorsport and outdoor performance brands.
Every sports project starts with a clear understanding of your audience, platform, and goals, so whether you need to launch a campaign, tell your brand story, or fill your social calendar, we deliver films that look beautiful and drive results.
Our in-house team handles everything from concept to final cut, ensuring your content is on-brand, on-message, and ready to make an impact.
Documentaries
Authentic, cinematic stories that connect on a deeper level. We capture the people, places, and moments that define your brand’s journey.
Campaign Launch Films
Big, bold, and impossible to ignore. These high-production pieces announce your product, event, or initiative to the world with style and impact.
Ad Campaigns
Creative built to convert. We craft Meta, YouTube, and display ad videos that combine strong hooks with brand storytelling, driving clicks, sales, and sign-ups.
Social-first content
Short, shareable, and optimised for every feed. From fast-paced edits for socials to polished YouTube content, we create videos that stop thumbs and spark engagement.
GET INSPIRED
Featured work
Hunchman Trust
Year
2023-2025
Since 2023, we’ve had the honour of documenting some of The Hunchman Trust’s incredible fundraising challenges, capturing not just the physical feats, but the emotion, community, and purpose that drive them.
Our work has included:
–The Hunchman 500 Launch Documentary – Telling the story of the Trust’s beginnings and the bold vision behind it, we created a film that shares the heart and mission of The Hunchman Trust with the world.
– 4 Marathons in 24 Hours – An extraordinary physical challenge, raising both awareness and vital funds. We captured every high and low — the grit, the camaraderie, and the unstoppable spirit behind the effort.
– Run Hunchman Run Documentary – 25 participants, 2 marathons, 2 days. This emotional and powerful film celebrates a community coming together, pushing their limits not just for themselves, but for a cause far bigger than any finish line.
Indy Autonomous Challenge
Services
Photo & Video Production
Year
2024
The Indy Autonomous Challenge (IAC), presented by Bridgestone, is a non-profit organisation that organises fully autonomous race car competitions among university teams worldwide. Its aim is to advance automated vehicle technology and foster innovation in the field. The IAC aims to establish a hub for performance automation by leveraging competition to attract the best and the brightest minds from around the globe.
The main goal of IAC is to promote the development of fully autonomous vehicle technology and deployments of advanced driver-assistance systems (ADAS). These developments will help to enhance safety in motorsports and commercial transportation. Additionally, automated vehicles are highly efficient, generating far less in emissions compared to conventional vehicles. The integration of electric and autonomous technologies, paired with the global expansion of renewable energy, promises substantial reductions in transport-related emissions, further enhancing the sustainability of these innovations. The IAC is an excellent platform for students to showcase their talents and excel in STEM subjects.
The IAC Broke the record for the fastest autonomous hill climb time at the 2024 Goodwood Festival of Speed.
Varsity Trip
Client
Varsity Trip
Services
Photo & Video Production
Year
2023-2024
Over the past two years, we’ve had the incredible opportunity to film Varsity Trip — the world’s largest student ski event, bringing together thousands of students for a week of competition, adventure, and unforgettable memories in the mountains.
At Floom Creative, we set out to capture more than just the action on the slopes. Through cinematic storytelling and documentary-style filmmaking, we’ve showcased the energy, camaraderie, and spirit that make Varsity Trip such a legendary experience.
From high-stakes ski races to mountaintop parties and moments of connection off the slopes, our films aim to tell the full story — the excitement, the challenges, and the lifelong memories made in the mountains.
Sports Photographer Gallery
let’s talk
Sports Marketing Agency in London
Get in Touch
Organise a call with our team and let’s make things happen!
FAQ
Best Sports Marketing Agency
Most frequent questions and answers
We capture a wide range of sports — from outdoor adventures like skiing, surfing, and trail running, to traditional sports events, endurance races, and community tournaments. If it’s real, energetic, and full of heart, we’re there.
Sports marketing can offer numerous benefits, including:
- Increased brand awareness: Associating your brand with sports can help you reach a wider audience and increase brand recognition.
- Enhanced brand image: Aligning your brand with popular sports can enhance your brand’s reputation and perception.
- Improved customer engagement: Sports marketing can create memorable experiences and foster stronger connections with your target audience.
- Increased sales and revenue: Effective sports marketing campaigns can drive sales and generate a positive ROI.
Some common sports marketing strategies include:
- Sponsorship: Partnering with sports teams, leagues, or events.
- Social media marketing: Engaging with sports fans on popular platforms.
- Content marketing: Creating sports-related content to attract and retain audience attention.
- Influencer marketing: Collaborating with athletes or sports personalities.
- Event marketing: Hosting or participating in sports-related events.
We use a variety of metrics to measure the success of our sports marketing campaigns, including:
- Brand awareness: Tracking changes in brand recognition and recall.
- Website traffic: Monitoring website visits and conversions.
- Social media engagement: Analyzing likes, shares, comments, and followers.
- Sales and revenue: Measuring the impact of marketing efforts on sales and revenue.
- ROI: Calculating the return on investment for your marketing campaigns.
The timeline for seeing results from a sports marketing campaign can vary depending on several factors, including the specific strategies used, the target audience, and the overall campaign goals. However, with effective planning and execution, you can often start to see positive results within a few months.
The cost of sports marketing services can vary depending on the scope of the project, the specific strategies involved, and the agency’s pricing structure. We offer competitive rates and provide customized pricing based on your individual needs.
Yes, we work with businesses of all sizes, from small startups to large corporations. Our team is equipped to handle projects of varying complexity and scale.
Yes, we provide ongoing monitoring and reporting to track the performance of your sports marketing campaigns. This allows us to make data-driven adjustments and ensure that your campaigns are delivering the desired results.
Sports Blog & Educational Resources
How Professional Athletes Use Documentary Content to Build Global Fanbases
The relationship between athletes and fans has changed dramatically in the past decade. For most of modern sports history, fans only saw athletes through television broadcasts, interviews, and occasional magazine features. Today, platforms like YouTube, Netflix, and social media have created a new era of athlete storytelling. Professional athletes now build their personal brands through documentary-style content, offering behind-the-scenes access to training, competition, and life outside the sport. From Formula 1 drivers and Olympic champions to Premier League footballers, documentary storytelling is becoming one of the most powerful tools for growing a global fanbase. Why Documentary Content Works So Well in Sport Documentary storytelling works because it shows the human side of elite performance. Traditional sports highlights show the results: • goals• podium finishes• race wins But documentaries show the journey behind them: • preparation• injuries• pressure• relationships• setbacks This emotional depth creates stronger fan connections than highlight reels alone.
Sustainability in Football / Soccer
Kicking-off a Better Future Football, the world’s most watched sport, carries significant environmental implications that often go unnoticed. From extensive travel and excessive waste to the pervasive influence of sponsorships and even the production of kits worn on the pitch, the game’s global scale brings a unique set of sustainability challenges. https://www.un.org/en/footballforthegoals That said, the ‘beautiful game’ is starting to kick off a positive change. Here, we’ll explore how football is beginning to tackle its environmental footprint, from fixture scheduling and fan travel to greener apparel, smarter sponsorships, and standout sustainability initiatives. Here at Floom Creative, we’re all proud football fans, myself a lifelong Tottenham supporter, with our founders Harvey and Fin backing Bournemouth and Liverpool respectively. With sustainability at the core of everything we do, we wanted to take a closer look at how our favourite sport is stepping up to the climate challenge, and where there’s still work
Environmental Sustainability Premier League
Following on from our previous blog on sustainability in football (read here), it begs the question: How well is the best and most popular league in world football when it comes to sustainability? Premier League: As the most-watched football league in the world, reaching over 920 million households across 189 countries, the Premier League holds incredible power when it comes to shaping conversations and behaviours far beyond the pitch. With such vast reach comes significant responsibility. In March 2025, the league finally unveiled its long-awaited sustainability strategy, marking its first direct steps toward environmental leadership. The plan focuses on three key priority areas: According to the Premier League, these goals will influence everything from how decisions are made to how suppliers are selected, embedding sustainability into the core of league operations. They’ve also pledged to “future-proof” the game, thus ensuring that football can thrive for generations to come in a
Sustainability in Football: A Club & League Focus
Following on from our previous blog on sustainability in football (read here), it begs the question: How well are football clubs and leagues really performing when it comes to sustainability? https://diamondfootball.com/news/4115/football-pitch-sizes-explained From headline strategies at the Premier League to grassroots efforts at individual clubs, the game’s response to sustainability pressure is taking shape in different ways, some inspiring, while others are still falling short. With football’s global reach and influence, what these organisations choose to prioritise can have ripple effects far beyond the pitch. Let’s explore what’s being done, what still needs work, and where football’s future could be headed. Premier League: (Full blog on sustainability in the Premier League can be found here.) As the most-watched football league in the world, reaching over 920 million households across 189 countries, the Premier League holds incredible power when it comes to shaping conversations and behaviours far beyond the pitch. With such
Why Documentary-Style Content Outperforms Traditional Sports Ads
For years, sports advertising followed a predictable formula. Fast cuts.Heavy music.Slow motion sweat.Bold taglines. It looked impressive. But today’s audiences are harder to impress — and far quicker to scroll. In a world of social media saturation and ad fatigue, traditional sports ads often feel overproduced and emotionally hollow. Documentary-style content, however, is proving far more powerful. For sports brands, endurance events and athlete-led communities, authentic storytelling consistently outperforms high-gloss hype. Here’s why. The Problem With Traditional Sports Advertising Traditional sports ads focus on spectacle. They showcase performance highlights without context. They amplify intensity but rarely show vulnerability. They push messaging rather than build connection. Modern audiences can sense when something is “selling”. When content feels like an advert, engagement drops. Watch time decreases.Shares decline.Trust weakens. Sports culture has shifted. Audiences now value authenticity, transparency and story over polish. Especially in endurance, university and community sport, people connect to journeys
How to Film a Sports Event: The Complete Guide (2026)
Filming a sports event is one of the most powerful ways to capture energy, emotion and story. But there’s a big difference between simply recording an event and creating content that people actually want to watch, share and remember. Whether you’re filming a marathon, football tournament, endurance challenge or brand-led sports activation, this guide breaks down how to plan, shoot and deliver a sports event film properly. Start With the Goal: What Are You Filming For? Before you pick up a camera, you need clarity on one thing: What is the purpose of this video? Most sports events fall into one of three categories: 1. Highlight Reel 2. Documentary-Style Film We break this down further here:https://floomcreative.co.uk/why-documentary-style-content-outperforms-traditional-sports-ads/ 3. Marketing / Commercial Content Understanding this early changes how you film, what you capture, and how you structure the edit. Plan the Narrative (Before the Event Starts) The biggest mistake people make is
UK Running Boom 2026: Marketing Trends, Apps & Consumer Insights
Britain’s love affair with running shows no sign of slowing down. The Covid‑era boom that saw millions take to the pavements has evolved into a sophisticated, tech‑enabled and community‑driven movement. From parkrun milestones to record‑breaking marathon ballots, the figures suggest 2026 could be the most exciting year yet for runners and marketers alike. The numbers paint a picture: participation hits new highs Record‑breaking participation and mass events Fitness communities and hybrid events Beyond the obvious players: a distinctly British marketing landscape Big brands such as Nike and Adidas continue to dominate, but the UK running market has developed its own character. British heritage brands like Ronhill and Montane leverage their local roots to stand apart. For example, the Montane Minimus Lite waterproof jacket gained acclaim for keeping runners “bone dry” during wet UK winters thanks to seam‑taped zips and lightweight Pertex Shield fabric. Specialist retailers like Runners Need and Run and Become act as community hubs,
UK Running Boom 2025: Marketing Trends, Apps & Consumer Insights
The Numbers Paint a Picture: Britain’s Love Affair with Running The statistics surrounding the UK’s running growth tell a remarkable story. Sport England’s latest Active Lives survey reveals that over 7 million adults in England alone participate in running or athletics regularly—making it the country’s second most popular sporting activity. Add Scotland, Wales, and Northern Ireland, and we’re looking at nearly 8.5 million regular runners across the UK. The phenomenon that perhaps best captures Britain’s running obsession is parkrun. Starting with just 13 runners in Bushy Park in 2004, parkrun now hosts over 2 million registered participants across 750+ locations in the UK. Every Saturday morning, from Inverness to Plymouth, communities gather for free, timed 5K runs that have become as British as queuing and talking about the weather. The London Marathon remains the crown jewel of UK running, with over 400,000 people applying for roughly 50,000 places each year.
Drone Filming for Sports Events: What You Need to Know
Drone footage has become one of the most powerful tools in modern sports marketing. From marathon start lines and trail races to surf competitions and stadium flyovers, aerial footage instantly adds scale, energy and cinematic depth. It helps audiences understand the terrain, the atmosphere and the magnitude of an event in a way ground-level filming simply can’t. As we explored in our breakdown of the UK Running Boom 2025 and what it means for brands (https://floomcreative.co.uk/uk-running-boom-2025-marketing-trends-apps-consumer-insights/), participation sport is growing rapidly — and with that growth comes higher expectations for content quality. But drone filming for sports events isn’t just about sending a drone into the sky. There are legal, safety and strategic considerations that many organisers overlook — and getting them wrong can cause serious issues. If you’re planning aerial coverage for a sports event, here’s what you need to know. Why Drone Footage Elevates Sports Content 1. It
How to Promote and Capture Your Sports Event
A great sports event does not just happen on the day. It is promoted in advance, captured professionally in the moment, and repurposed long after the final whistle. Too often, organisers focus heavily on logistics, permits, safety and timings, but underinvest in promotion and content capture. The result is a fantastic event that disappears 24 hours later. If you want your sports event to grow year on year, attract sponsors and build real brand equity, here is how to promote and capture it properly. How to Promote and Capture Your Sports Event (Before, During and After) Step 1: Start Promotion Early Promotion should begin at least 8 to 12 weeks before your event. Early content should focus on: • Announcing the event• Highlighting the location• Introducing the story behind it• Showcasing previous years• Featuring community involvement If you are organising a running event, consider how participation growth trends such as
Storytelling in Sport
What is sports storytelling and why is it transformational? The power of telling a compelling sports story can be transformational, inspiring, emotional and career-defining. Stories have been around for thousands of years and surround us in many forms – from ancient Olympic legends carved in stone to today’s viral TikTok moments, Netflix sports documentaries and social media celebrations. But what makes a great sports story and why can it have such a profound effect? And why is that storytelling so vital for bringing about change in the sporting world? In this blog, we’ll explore the role of storytelling in creating impact and how that transforms athletes, teams, brands and the sports industry as a whole. Sports storytelling – a definition Sports storytelling can be defined as the compelling description of athletic journeys, team values, personal triumphs, collective experiences, and life-lessons through narratives that evoke powerful emotions and create lasting connections
GET INSPIRED
Our Other Projects
Take a look at some of the sustainable and ethical brands we have worked with.
Client feedback
don’t just take our word for it
just a few of our clients
