Sports Marketing agency
We Are Floom Creative - a sports marketing agency based in London.
about us
Tailored Strategies for Every Sport and Brand
In the dynamic world of sports, effective marketing and content is crucial to connect with passionate fans, build brand loyalty, and achieve business objectives. Our sports marketing agency specialises in crafting innovative strategies and content pieces that resonate with sports enthusiasts and deliver tangible results. Building a sports community is at the heart of every strategy we implement. Storytelling is at the heart of our agency, which we think can help your brand go to the next level.
Sports Marketing Agency
Stand out from the crowd
- Deep Industry Knowledge: Our team has extensive experience in the sports marketing industry and understands the unique challenges and opportunities, in the competitive and crowded landscape.
- Data-Driven Approach: We leverage data analytics and science to measure the effectiveness of our campaigns and make data-driven decisions. Data and testing are key to any campaign and piece of content we produce.
- Creative Solutions: Our creative team develops marketing strategies that stand out in the crowded sports landscape whilst delivering results, and helping you build your community.
- Strong Network: We have a strong network of relationships within the sports industry, allowing us to connect with key stakeholders and influencers.
How we can help
services
- Sponsorship Activation: Maximise the value of your sponsorships through targeted campaigns and creative activations in the sporting world.
- Social Media Marketing: Engage with sports fans and activewear customers on popular platforms and build a strong online presence. Storytelling and brand building is part of a great marketing strategy.
- Content Marketing: Create compelling content, including articles, videos, and infographics, to inform and entertain your audience. We also offer search engine optimization services.
- Event Marketing: Plan and execute successful sports events, from grassroots competitions to major tournaments. Whether this is pay per click (PPC) campaigns or meta social campaigns.
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Featured work
Hunchman 500
Photo + Video Content
The Hunchman Trust was founded in memory of Hunch, the beloved father of Charlie, Ben, and Will. Tragically lost to suicide in 2010, Hunch’s absence left a profound void in their lives. Recognizing the immense support they received from family and friends during this difficult time, the brothers established the trust to offer a lifeline to others affected by suicide.
To honor their father’s memory and raise funds for the trust, Charlie, Ben, and Will have embarked on an ambitious fundraising challenge: The Hunchman 500. This grueling journey will take them from their family home in Fetcham, Surrey, to the Quantocks in Somerset, where Hunch’s ashes were scattered. They will then cycle back to Reeds Weybridge, covering a total distance of 500 kilometers over 7 days.
Varsity Trip
Video content + Advertising
Our passion for outdoor sports and skiing led us to embark on an exciting project: joining Varsity Trip in Tignes, France, during December 2023.
Varsity Trip is an annual ski and snowboard extravaganza exclusively for Oxbridge students. This iconic winter event attracts over 3,000 snowsport enthusiasts to the Alps each year. Renowned for its festival-style atmosphere, Varsity Trip offers a unique blend of world-class skiing and snowboarding with unforgettable après-ski parties.
With a rich history spanning over a century and a lineup of internationally acclaimed acts, Varsity Trip is a must-attend event for any winter sports enthusiast. For sports marketers seeking to engage a highly targeted audience of passionate young professionals, Varsity Trip presents an unparalleled opportunity to create memorable brand experiences and drive meaningful connections.
IAC
Photo & Video Content
The Indy Autonomous Challenge (IAC), presented by Bridgestone, is a global competition that challenges university teams to design and build fully autonomous race cars. The IAC aims to accelerate the development of automated vehicle technology and foster innovation in the field.
The IAC’s primary goal is to promote the advancement of autonomous vehicles and advanced driver-assistance systems (ADAS). These technologies have the potential to significantly enhance safety in both motorsports and commercial transportation. Furthermore, autonomous vehicles are highly efficient, producing far fewer emissions than traditional vehicles. The integration of electric and autonomous technologies, coupled with the expansion of renewable energy, promises substantial reductions in transport-related emissions, contributing to a more sustainable future.
The IAC offers students a unique platform to showcase their talents and excel in STEM subjects. In 2024, the IAC made history by breaking the record for the fastest autonomous hill climb time at the Goodwood Festival of Speed.
4 Marathons 24 Hours
172km against the clock
Following the resounding success of The Hunchman 500, Charlie Smith, a founding member of The Hunchman Trust, took on another incredible challenge: running four marathons in 24 hours. Charlie’s grueling journey took him along the Thames Path between Putney, Wandsworth, and Battersea.
To capture the entirety of this extraordinary feat, a dedicated team of volunteers provided live coverage of Charlie’s progress. Cameras were strategically placed along the route, capturing stunning footage of Charlie’s determination and resilience. Additionally, a drone was used to provide aerial shots of the Thames Path and the surrounding areas, offering a unique perspective on the challenge.
These visual records not only documented Charlie’s remarkable achievement but also served as a powerful tool to raise awareness for The Hunchman Trust and its mission. The footage was shared widely on social media, inspiring countless individuals to support the cause.
let’s talk
Sports Marketing Agency in London
Get in Touch
Organise a call with our team and let’s make things happen!
FAQ
Sports Marketing Agency
Most frequent questions and answers
Sports marketing can offer numerous benefits, including:
- Increased brand awareness: Associating your brand with sports can help you reach a wider audience and increase brand recognition.
- Enhanced brand image: Aligning your brand with popular sports can enhance your brand’s reputation and perception.
- Improved customer engagement: Sports marketing can create memorable experiences and foster stronger connections with your target audience.
- Increased sales and revenue: Effective sports marketing campaigns can drive sales and generate a positive ROI.
Some common sports marketing strategies include:
- Sponsorship: Partnering with sports teams, leagues, or events.
- Social media marketing: Engaging with sports fans on popular platforms.
- Content marketing: Creating sports-related content to attract and retain audience attention.
- Influencer marketing: Collaborating with athletes or sports personalities.
- Event marketing: Hosting or participating in sports-related events.
We use a variety of metrics to measure the success of our sports marketing campaigns, including:
- Brand awareness: Tracking changes in brand recognition and recall.
- Website traffic: Monitoring website visits and conversions.
- Social media engagement: Analyzing likes, shares, comments, and followers.
- Sales and revenue: Measuring the impact of marketing efforts on sales and revenue.
- ROI: Calculating the return on investment for your marketing campaigns.
The timeline for seeing results from a sports marketing campaign can vary depending on several factors, including the specific strategies used, the target audience, and the overall campaign goals. However, with effective planning and execution, you can often start to see positive results within a few months.
The cost of sports marketing services can vary depending on the scope of the project, the specific strategies involved, and the agency’s pricing structure. We offer competitive rates and provide customized pricing based on your individual needs.
Yes, we work with businesses of all sizes, from small startups to large corporations. Our team is equipped to handle projects of varying complexity and scale.
Yes, we provide ongoing monitoring and reporting to track the performance of your sports marketing campaigns. This allows us to make data-driven adjustments and ensure that your campaigns are delivering the desired results.
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Our Other Projects
Take a look at some of the sustainable and ethical brands we have worked with.
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