Defining Chapter

Client
Defining Chapter

Services
Branding, Website Design & Development

Year
2023

Defining Chapter is a coaching and training company dedicated to empowering purpose-led organisations. Their mission is to work with ‘impassioned people, with big ideas and big hearts’ to provide innovative and everlasting change.

Defining Chapter approached us with a specific goal in mind: redefine their brand identity and revamp their online presence. They aimed to establish a modern, impactful identity that resonated with their mission and values. They also aimed to create a dynamic website that effectively communicated their services and engaged their target audience.

In order to meet Defining Chapters brief Floom had to delve deep and collaborate closely with their team. Through these discussions we embarked on a creative journey to redefine their brand and enhance their digital footprint.

Defining Chapter

Brand Identity Transformation:

01

Logo Redesign

We developed a bold and impactful typography-based logo symbolising strength, transformation and purpose.

02

Color Palette

We crafted a vibrant colour palette that embodies energy, growth, and positivity. This palette evokes feelings of empowerment and passion, aligning perfectly with Defining Chapter’s mission.

03

Typography Selection

We selected a modern and elegant typography that communicates professionalism and approachability simultaneously.

Defining Chapter
Defining Chapter

Website Revamp

01

Engaging Content

We revised their website content, emphasising clear messaging and engaging storytelling. The content showcased Defining Chapter’s services, values, and their transformative impact on clients.

02

Responsive Design

We implemented a responsive website design to ensure a seamless user experience across different devices, making the platform accessible to all users.

03

Visual Enhancements

Integrating their new brand elements, we incorporated visuals that capture the essence of their coaching and training programs. This created an interactive and visually captivating website.

Achievements

01

Resonant Brand Identity

The rebrand resulted in a brand identity that strongly resonates with Defining Chapter's target demographic, portraying them as a dynamic and purpose-driven organisation. The bold and impactful logo, vibrant colour palette, and modern typography collectively conveyed strength, transformation, and professionalism.

02

Enhanced Online Engagement

The revamped website effectively conveyed Defining Chapter’s services, values, and transformative impact. Clear messaging and engaging storytelling significantly enhanced user experience, resulting in heightened online engagement and interaction. Visitors now embark on an intuitive journey, seamlessly exploring the essence of Defining Chapter's coaching and training programs.

03

Positive Client Perception

The transformation not only met but ‘exceeded’ expectations. Defining Chapter's founder, Sean, expressed satisfaction with the expertise provided, describing Floom as an “invaluable partner”. The newly established brand identity and website beautifully showcases their mission and captures the essence of Defining Chapter, leaving a lasting positive impression on both existing and potential clients.

Defining Chapter

Conclusion

Through collaboration and creativity, we transformed Defining Chapter’s brand identity and online presence. The rebranding captured the spirit of their mission, while the website revamp created an engaging online hub for their services. This project greatly increased Defining Chapter’s online presence and brand recognition. This case study underscores the power of strategic branding and digital transformation in elevating a business’s impact and outreach.

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