Varsity Trip 2024
Client
Varsity Trip
Services
Photo & Video Production
Year
2024
Following the success of our 2023 collaboration, Floom Creative was invited back to capture the essence of Varsity Trip 2024. As the world’s largest ski trip, this iconic event drew over 3,000 Oxbridge students to Tignes for an unforgettable week of snowsports, après-ski, and festival-style parties.
Our mission was clear: to produce captivating highlights, an engaging welcome video, and dynamic social media content that showcased the excitement of the event and the camaraderie of its attendees.
Varsity Trip isn’t just about skiing and snowboarding; it’s an immersive experience blending tradition with modern entertainment. Featuring internationally renowned acts and a century of history, it’s the ultimate winter adventure for students, balancing alpine thrills with vibrant nightlife.
As avid skiers with a deep appreciation for mountain life, we understand the critical need for sustainability in skiing. Protecting these breathtaking environments ensures the sport can thrive for generations to come. We encourage everyone to explore organizations like Protect Our Winters and take meaningful steps to minimize their environmental impact. ❄️
Brief
01
Immersive Visual Storytelling
Varsity Trip tasked Floom Creative with delivering an engaging visual journey through film, photography, and interactive social media.
02
Showcasing the Varsity Experience
The content needed to showcase the event’s excitement, from thrilling ski runs to vibrant après-ski and festival-style parties.
03
Engaging Students Throughout
To keep students involved, we introduced Instagram polls, Q&A sessions, and student takeovers, turning participants into storytellers.
Approach
01
Varsity Through the Years
We introduced a new narrative, "Varsity Through the Years," where an old trip-goer discovers a mysterious tape containing 100+ years of Varsity Trip highlights. This creative storyline connected the event’s rich history with the excitement of the present, offering a unique lens through which participants could experience the trip.
02
Capturing the Varsity Spirit
Our team brought the Varsity Trip to life by documenting everything from legendary après-ski moments to spontaneous mountain adventures. Through a mix of planned shoots and candid captures, we showcased the energy, camaraderie, and history that make the trip one of a kind.
03
Building Anticipation
The 'Welcome Video' played a pivotal role in setting the scene, blending the new narrative with the thrill of what was to come. This teaser became an integral part of the trip, igniting excitement and immersing participants in the Varsity story from day one.
Conclusion
With Floom Creative leading the project, Varsity Trip 2024 highlighted its position as the world’s largest university ski trip to a broader audience. Through stunning visuals and dynamic videos, we captured the event’s vibrant energy, inclusivity, and passion for winter sports. Our content emphasized the unique blend of exhilarating on-slope action and lively après-ski moments, appealing to both new and returning participants. This approach not only significantly boosted engagement but also strengthened Varsity Trip’s distinct identity, telling a story that honors over 100 years of tradition while embracing the excitement of today’s trip.
As the climate crisis worsens and human activity in ski resorts increases, recognising the importance of sustainability in snowsports is becoming increasingly important. Emphasising eco-friendly practices and raising awareness can help preserve these environments for future generations and ensure the sport’s longevity. Protect Our Winters, a climate action charity for the outdoor community, influences policy to protect the places we love. Visit their website to learn how you can minimise your impact on the slopes.
