Fan Decor
Client
Fan Decor
Services
Photo & Video Production
Year
2026
Fan Decor is officially licensed fan merchandise built for the homes of people who live and breathe their club. Wall crests. Premium prints. Desk mats. Products designed not just to display loyalty, but to make it part of everyday life.
When Fan Decor needed content to launch and tell the story of their brand, Floom Creative was commissioned to produce a full multi-club shoot spanning Liverpool, Arsenal, Tottenham, and Manchester City. The brief covered both video and photography, capturing the emotion and identity behind each fanbase.
For the fans who mean it, the product has to feel like it belongs in their world. Our job was to show exactly that.
The Brief
01
Multi-Club Content Production
Create short form launch films that felt cinematic and premium, while remaining optimised for social engagement and YouTube viewing.
02
Cinematic Liverpool Campaign Film
Go deeper on Liverpool. Develop full creative concepts, shoot and edit a hero film that captures what it really means to be a Liverpool fan, and give Fan Decor a piece of content that could anchor the brand.
03
Authentic Fan Storytelling
Fan Decor is not a generic merch brand. The content had to reflect real fandom, real spaces, and real emotion. Nothing staged. Nothing generic.
Conclusion
Across four clubs and two distinct content formats, Floom Creative delivered a body of work that sits at the intersection of football culture, home life, and genuine fan identity.
The Liverpool film explored two creative territories: one built on grit, resilience, and the spirit of the city; the other on memory, ritual, and the quiet devotion that lasts a lifetime. The stills across Arsenal, Tottenham, and Manchester City gave Fan Decor an authentic visual language that reflects how real fans actually live with the game.
Fan Decor products are designed for people who mean it. The content had to mean it too.
