South Lawn Hotel
Client
South Lawn Hotel
Services
Video Production
Year
2025
South Lawn Hotel is a proudly independent, family-run hotel in the heart of the New Forest. They were recently named the #1 Dog-Friendly Hotel in the UK. Their charm lies not in flashy interiors, but in heartfelt hospitality, scenic surroundings, and a strong sense of character.
In 2025, South Lawn partnered with Floom Creative to refresh their visual identity through a series of short films and stills.
Brief
01
Capture the Character
Shine a light on what makes South Lawn special: warm hospitality, subtle charm, and a proudly dog-friendly attitude (without being dog-obsessed). The content needed to feel lived-in, real, and gently uplifting, just like the hotel itself.
02
Bring the Stay to Life
From forest walks and lazy breakfasts to golden hour drinks and cosy dinners, we wanted to build a story around the full experience of a South Lawn stay, not just the amenities, but the feeling. This meant capturing people, pets, and places in a way that felt cinematic yet familiar.
Approach
01
Story First, Not Just Scenery
Before the shoot, we worked closely with the South Lawn team to define what makes a stay here memorable. It wasn’t just the setting, but the feeling: relaxed, funny, quietly romantic, and always welcoming (dogs included). These moments became our creative blueprint.
02
Immersive, Unstaged Filming
We leaned into observational shooting — glances between guests, a dog shaking off water, breakfast being served, capturing the hotel in motion, not posed. With handheld cameras, GoPros and low-angle dog cams, we got up close to the stay as it naturally unfolded.
03
Crafted with Charm
Our edits leaned into charm and rhythm, using soft pacing, natural audio, and subtle music to carry each mini-narrative. Whether it was a golden hour drink or a muddy walk, we treated each sequence with intention and storytelling care.
Results
01
Elevated Guest Perception
The films brought to life the South Lawn experience with style and sincerity, helping prospective guests picture their own countryside escape. It turned curiosity into bookings.
02
Stronger Brand Character
The content gave South Lawn a clear, consistent voice: warm, witty, and welcoming. It helped set them apart from cookie-cutter countryside hotels and reinforced what makes them genuinely unique.
03
Platform-Ready Content
From website hero videos to scroll-stopping reels, the final assets were designed to work across every platform, with a mix of cinematic storytelling, social-first edits, and eye-catching photography.
Conclusion
Our work with South Lawn Hotel was all about capturing the charm that sets it apart, not just as a place to stay, but as a place to feel welcome. Through cinematic storytelling, candid moments, and a little canine mischief, we brought the spirit of South Lawn to life: relaxed, stylish, and full of heart. The result is a suite of content that celebrates the people, the plates, and the peaceful pace of a stay in the New Forest, a reminder that sometimes, the best stories unfold slowly.
