Sports Photographer
We Are Floom Creative - Sports Photographer based in London.
about us
Capturing the Heart of Sport
Welcome to Floom Creative, where storytelling meets adrenaline. As a B Corp-certified creative agency, we bring the spirit of sport to life through authentic, documentary-style filmmaking and content creation including photography.
Our passion for skiing, surfing, running, and the wild places where sport lives, means we don’t just capture action; we capture emotion, energy, and connection.
Whether you’re a brand, a team, an event organiser, or an athlete, we’re here to help you share your story in a way that feels real and inspiring, whilst getting engagement on muliptple platforms.
Our collaborative approach ensures you have the best of both worlds: cinematic visuals and purpose-driven storytelling designed to resonate with audiences who live for the thrill of sport and the beauty of movement.
our services
Creative Storytelling for Sport
At the heart of Floom Creative is a love for sport and the outdoors. We believe every race, every ride, every run carries a story worth telling — a story of passion, perseverance, and purpose.
Our dedicated team captures these moments with honesty, creativity, and a deep respect for the culture and community behind every sport.
Let us be the team behind your next chapter — from local grassroots events to global competitions.
Sports Photograghy events we cover:
- Tennis
- Running
- Golf
- Football
- Motorsport
- Skiing
Featured work
Luciano Darderi X World Avocado Organisation
Client
World Avocado Organisation (WAO)
Services
Photo & Video Production
Year
2026
The World Avocado Organisation wanted to plant a single idea in the public imagination: that avocado belongs in the routine of an elite athlete — not as a product placement, but as fuel. Rising tennis star Luciano Darderi was the face. The challenge was everything around him.
Why WAO chose Floom
WAO didn’t want an advert. They wanted the opposite — content that felt caught, not staged; premium enough for PR and media outreach, yet human enough to stop a thumb mid-scroll. Avocado had to appear in every key frame without ever looking forced. The grass had to read as Wimbledon, and it all had to be captured in a sixty-minute window, with no room for a reset.
That’s why they came to us. Floom was trusted to turn a tight, high-stakes shoot into a full bank of editorial stills and platform-native video — performance, recovery and real moments, with avocado woven so naturally into Luciano’s world it never once felt sold.
Premium, but never polished into something nobody believes
Hunchman Trust
Year
2023-2025
At Floom Creative, it’s a real privilege to partner with The Hunchman Trust — a charity born from love, resilience, and a powerful mission to support young people dealing with grief, especially through the loss of a loved one to suicide.
Since 2023, we’ve had the honour of documenting some of The Hunchman Trust’s incredible fundraising challenges — capturing not just the physical feats, but the emotion, community, and purpose that drive them.
Our work has included:
-The Hunchman 500 Launch Documentary – Telling the story of the Trust’s beginnings and the bold vision behind it, we created a film that shares the heart and mission of The Hunchman Trust with the world.
– 4 Marathons in 24 Hours – An extraordinary physical challenge, raising both awareness and vital funds. We captured every high and low — the grit, the camaraderie, and the unstoppable spirit behind the effort.
– Run Hunchman Run Documentary – 25 participants, 2 marathons, 2 days. This emotional and powerful film celebrates a community coming together, pushing their limits not just for themselves, but for a cause far bigger than any finish line.
Indy Autonomous Challenge
Services
Photo & Video Production
Year
2024
The Indy Autonomous Challenge (IAC), presented by Bridgestone, is a non-profit organisation that organises fully autonomous race car competitions among university teams worldwide. Its aim is to advance automated vehicle technology and foster innovation in the field. The IAC aims to establish a hub for performance automation by leveraging competition to attract the best and the brightest minds from around the globe.
The main goal of IAC is to promote the development of fully autonomous vehicle technology and deployments of advanced driver-assistance systems (ADAS). These developments will help to enhance safety in motorsports and commercial transportation. Additionally, automated vehicles are highly efficient, generating far less in emissions compared to conventional vehicles. The integration of electric and autonomous technologies, paired with the global expansion of renewable energy, promises substantial reductions in transport-related emissions, further enhancing the sustainability of these innovations. The IAC is an excellent platform for students to showcase their talents and excel in STEM subjects.
The IAC Broke the record for the fastest autonomous hill climb time at the 2024 Goodwood Festival of Speed.
Varsity Trip
Client
Varsity Trip
Services
Photo & Video Production
Year
2023-2024
Over the past two years, we’ve had the incredible opportunity to film Varsity Trip — the world’s largest student ski event, bringing together thousands of students for a week of competition, adventure, and unforgettable memories in the mountains.
At Floom Creative, we set out to capture more than just the action on the slopes. Through cinematic storytelling and documentary-style filmmaking, we’ve showcased the energy, camaraderie, and spirit that make Varsity Trip such a legendary experience.
From high-stakes ski races to mountaintop parties and moments of connection off the slopes, our films aim to tell the full story — the excitement, the challenges, and the lifelong memories made in the mountains.
Gallery
GET INSPIRED
Our Other Projects
Take a look at some of the sustainable and ethical brands we have worked with.
Client feedback
don’t just take our word for it
just a few of our clients
FAQ
Most frequent questions and answers
We shoot everything from football, rugby, cricket and athletics to padel, cycling, running events and motorsport. Grassroots or professional, indoor or outdoor, if it moves fast and matters to people, we’ll capture it.
Yes. Match days and events are our bread and butter. We capture the action, the crowd, the sponsors, the celebrations and the quiet moments in between, so you get a full story of the day rather than just the highlights.
For live events we can deliver a selection of edited images on the day or within 24 hours, ideal for social media and press. Full galleries are typically delivered within 5 to 7 working days.
Absolutely. Most of our sport clients book us for both. We plan the crew so photography and video run side by side without getting in each other’s way, and you get a consistent look across everything.
Yes. We regularly shoot team headshots, player portraits and kit launches, either on location, at your ground or in a pop up studio. Great for websites, programmes, social and sponsor decks.
Yes. We regularly shoot team headshots, player portraits and kit launches, either on location, at your ground or in a pop up studio. Great for websites, programmes, social and sponsor decks.
You receive a full licence to use the images across your website, social media, print and marketing. Floom Creative retains copyright, which is standard in the industry, but we’re happy to discuss extended or exclusive licences if you need them.
Yes. Alongside clubs and event organisers we shoot campaign and product photography for sports brands, from apparel and equipment to supplements and tech, often combining lifestyle and action shots in one session.
