
Indy Autonomous Challenge
Client
Indy Autonomous Challenge & Bridgestone
Services
Photo & Video Production
Year
2024
The Indy Autonomous Challenge (IAC), presented by Bridgestone, is a non-profit organisation that organises fully autonomous race car competitions among university teams worldwide. Its aim is to advance automated vehicle technology and foster innovation in the field. The IAC aims to establish a hub for performance automation by leveraging competition to attract the best and the brightest minds from around the globe.
The main goal of IAC is to promote the development of fully autonomous vehicle technology and deployments of advanced driver-assistance systems (ADAS). These developments will help to enhance safety in motorsports and commercial transportation. Additionally, automated vehicles are highly efficient, generating far less in emissions compared to conventional vehicles. The integration of electric and autonomous technologies, paired with the global expansion of renewable energy, promises substantial reductions in transport-related emissions, further enhancing the sustainability of these innovations. The IAC is an excellent platform for students to showcase their talents and excel in STEM subjects.
The IAC Broke the record for the fastest autonomous hill climb time at the 2024 Goodwood Festival of Speed.



Brief
01
Goodwood Coverage
IAC tasked Floom to capture photo and video content for the testing phase of the Goodwood Festival of Speed Hillclimb.
02
Behind the Challenge
Floom was tasked to create a docufilm enabling the audience to understand what goes into the challenge from start to finish and the people involved on a personal level.
03
Promotional Content
Floom will produce engaging materials to enhance visibility and promote the Indy Autonomous Challenge.



Approach
01
Pre-production Planning
Detailed pre-production planning, with the use of storyboards, interviews, and shot lists was produced. This ensured efficiency when shooting, this was particularly important when filming the car because they only had 2.5 hours on the track over 3 days.
02
Behind the Car
We used a range of interviews from different members of the IAC team to convey what the challenge means for them and the automated vehicle industry. This creates a more engaging narrative that highlights their dedication on a personal level.
03
Technological Advancement
We aimed to highlight the cutting edge technology that goes into the IAC, and the opportunity for students around the world to get fist hand practical experience with this technology.

Achievements
01
Event Build Up
The photo and video content produced created a visually engaging narrative that highlights the innovation and passion of the IAC team. By showcasing this it encourages greater interest in motorsports and autonomous vehicles.
02
Bridgestone Partnership
The video shines light on the amazing support Bridgestone provides the IAC. They have been part of the challenge since the start and take the innovative technologies from ‘circuit to street’, to give real world application.
03
Showcasing Cutting Edge Technology
The content produced effectively showcases the technological innovation present in the Indy Autonomous Challenge. In doing so this can inspire others to get involved in STEM subjects and encourage greater appreciation of automated vehicle technology.



Conclusion
Our work with the Indy Autonomous Challenge effectively captivated the spirit of the challenge. The documentary effectively showcases the work and passion the IAC team have put into the project on a personal level and created anticipation for the challenge.