Background
Lycée International de Londres Winston Churchill is an award-winning bilingual international school in Wembley, London. Built on a foundation of academic excellence and cultural diversity, the school offers students a globally recognised education, winning ISA Senior School of the Year in 2022.
Like many schools, LIL competes in a highly competitive environment where visibility, open day attendance, and brand awareness directly influence admissions.
The Problem
When we first partnered with LIL, their advertising strategy had untapped potential.
- PPC campaigns were not following best practices
- Valuable keywords relevant to prospective families were being missed
- Ad account structure was too broad, limiting targeting precision
- Content lacked short, high-impact creative for social channels
The school needed a structured, data-led advertising approach to boost admissions while ensuring cost efficiency.
How Floom Creative Responded
We completely re-developed LIL’s advertising strategy, spanning Google Ads, Meta Ads, and campaign workflows.
Google Ads
We audited and restructured campaigns, segmenting by ad groups, landing pages, locations, audiences, devices, ages, and schedules. This allowed for hyper-targeted campaigns around open days and key admission periods. Our Google ads account strucutre is shown below.
Meta Ads
We developed quick, engaging 15-second video ads tailored to social platforms. These creative assets focused on capturing attention and driving parents to attend open days. Some of the different ads we have created are shown below.
Audience Strategy
By combining awareness campaigns with precise retargeting, we ensured LIL stayed top of mind for prospective families throughout the decision-making journey.
The Results
The results have been transformative for LIL’s admissions strategy.
- Over 800 new students enrolled since 2021
- More than £15 million in additional revenue generated
- Consistently strong open day attendance driven by paid media
- High ROI across both Google and Meta ad campaigns
2025 Results May-August
LIL has been able to scale its admissions consistently, reinforcing its position as one of London’s leading international schools.
What Next?
Floom Creative | B Corp Certified
We specialise in creating narratives for brands, nonprofits and charities that have their values rooted in environmental and ethical consciousness. By communicating your vision through visual storytelling and performance marketing, we can help your brand to flourish.
Let’s talk! We’d love to help you with your sustainable storytelling. Contact us now.
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