Background
Kookie Tattoo is a premier tattoo studio renowned for its elite artists and welcoming atmosphere. As demand grew, the team recognized that their digital presence needed to match the high caliber of their physical artistry. They partnered with Floom Creative to overhaul their website and implement a Google Ads strategy designed to turn local search intent into high-quality booking enquiries.
The Challenge
Before our intervention, Kookie Tattoo faced two primary hurdles:
- Conversion Friction: The legacy website didn’t effectively showcase the artists’ portfolios or provide a clear path to booking.
- Missed Opportunities: Without a structured search strategy, the studio was missing out on “high-intent” local traffic, people actively searching for tattoo artists in their immediate area.
Our Approach
1. Performance-First Website Redesign
We built a mobile-first, visually-driven website optimized for both SEO and user experience. By streamlining the booking pathways and improving page load speeds, we ensured that once a potential client landed on the site, the journey to an enquiry was seamless.
2. High-Intent Google Ads Strategy
In November, we launched a restructured Google Ads campaign. We shifted focus toward style-specific keywords and local search targeting, ensuring Kookie Tattoo appeared at the exact moment users were ready to book. We also scaled the investment to capture a larger share of the market.
The Results: Data-Backed Growth
The impact of the new website and optimized PPC management was immediate. By comparing the four months prior to the launch (July–October) with the four months following the November rollout, the data tells a clear story of success:
- 61.5% Surge in Conversion Rate: The most significant victory was the website’s effectiveness. The conversion rate jumped from 3.30% to 5.33%, proving the new site is significantly better at turning visitors into leads.
- 62% Increase in Total Conversions: By scaling the ad spend and improving site performance, we increased the volume of monthly conversions from an average of 71 per month to 115 per month.
- Strategic Scaling: We increased the investment by over 100% post-launch. While this led to a more competitive average Cost Per Click (rising from £0.21 to £0.43), the improved conversion rate ensured the campaign remained highly effective at scale.
- Higher Quality Lead Flow: Despite the increased competition in the auction, the combination of targeted ad copy and the new portfolio-led website resulted in a consistent pipeline of 458+ high-quality enquiries in the first four months of the new strategy.
Looking Ahead
With a conversion-optimised foundation now in place, our focus is on further refining the Cost Per Conversion (CPA). By analysing the high-performing keywords that contributed to this 62% growth, we are now trimming low-efficiency spend and expanding into new, style-specific keyword territories to maintain Kookie Tattoo’s dominance in the local market.
What Next?
Floom Creative | B Corp Certified
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