Golf Marketing Agency
We Are Floom Creative, a golf marketing agency based in London. Services include golf video production, photography, paid social and Google advertising, and websites built to convert.
about us
Tailored Strategies for Golf
Welcome to Floom Creative, where storytelling meets the fairway. As a B Corp certified creative agency, we bring the game to life through authentic, documentary style filmmaking, content creation and performance marketing.
Golf is a sport built on moments. The dawn tee time, the walk up the eighteenth, the friendly wager on the putting green, the first time someone hits a clean strike in a simulator bay. We don’t just capture the swing. We capture the atmosphere, the people and the places that make golf worth playing.
Whether you’re a golf club, an equipment or apparel brand, a simulator studio, a tour event or a coaching business, we’re here to help you tell your story in a way that feels real and inspiring, and to make sure it reaches the right golfers on the right platforms.
Our collaborative approach gives you the best of both worlds: cinematic visuals and purpose driven storytelling, backed by paid media that turns attention into tee time bookings, memberships and sales.
Who we work with
How we can help
services
Golf Video Production
High impact golf videography for clubs, brands, simulator studios and events. From course flyovers and brand films to short form social content, our in house team handles everything from concept to final cut, so your films look beautiful and drive results.
Golf Photography
Course and clubhouse photography for websites and membership brochures, product and lifestyle shoots for equipment and apparel brands, and event coverage for tournaments, corporate days and pro ams. Planned around light and season so your greens look their best.
Golf Paid Advertising
Meta, Google and YouTube campaigns built for golf audiences, from local members looking for a new club to golfers searching for simulator bays, lessons or equipment. We manage over £40k a month in ad spend, with every campaign tracked and reported so you know exactly what your budget delivered.
Golf Websites and SEO
Fast, conversion focused websites for golf businesses, with booking systems, membership enquiry flows and simulator bay reservations built in. Alongside the build, we handle technical SEO and on page content so you rank for the searches golfers are actually making.
OUR GOLF CONTENT SERVICES
Golf Video Production
Golf Video Production
We specialise in high impact golf videography for clubs, simulator studios, equipment and apparel brands, and tour events.
Every golf project starts with a clear understanding of your audience, platform and goals, so whether you need a course flyover to sell memberships, a brand film to launch a product, or a season’s worth of social content, we deliver films that look beautiful and drive results.
Our in house team handles everything from concept to final cut, ensuring your content is on brand, on message and ready to make an impact.
Documentaries
Authentic, cinematic stories from the course. We capture the players, places and moments that define your club or brand.
Campaign Launch Films
Big, bold and impossible to ignore. High production films that announce your product, venue or event to the golf world with style and impact.
Ad Campaigns
Creative built to convert. We craft Meta, YouTube and Google ad videos that combine strong hooks with golf storytelling, driving bookings, memberships and sales.
Social-first content
Short, shareable and optimised for every feed. From fast paced simulator edits to polished YouTube content, we create videos that stop thumbs and spark engagement.
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Featured work
Ample Sim Studio
Client
Ample Sim Studio
Services
Website Design and Build
Year
2026
Ample Sim Studio is an indoor golf simulator venue giving golfers a place to play, practise and compete all year round, whatever the weather is doing outside.
They came to Floom Creative needing a website that did more than look good. It had to explain the experience to golfers who had never stepped into a simulator bay, make booking effortless, and hold its own against established venues in the area.
We designed and built a site that puts the experience front and centre: clear pricing, a simple booking journey, and imagery that shows exactly what a session feels like. Every page is structured to convert, with search optimised content so that golfers looking for indoor golf nearby find Ample first.
Built to turn curiosity into booked bays.
Featured work
Luciano Darderi X World Avocado Organisation
Client
World Avocado Organisation (WAO)
Services
Photo & Video Production
Year
2026
The World Avocado Organisation wanted to plant a single idea in the public imagination: that avocado belongs in the routine of an elite athlete — not as a product placement, but as fuel. Rising tennis star Luciano Darderi was the face. The challenge was everything around him.
Why WAO chose Floom
WAO didn’t want an advert. They wanted the opposite — content that felt caught, not staged; premium enough for PR and media outreach, yet human enough to stop a thumb mid-scroll. Avocado had to appear in every key frame without ever looking forced. The grass had to read as Wimbledon, and it all had to be captured in a sixty-minute window, with no room for a reset.
That’s why they came to us. Floom was trusted to turn a tight, high-stakes shoot into a full bank of editorial stills and platform-native video — performance, recovery and real moments, with avocado woven so naturally into Luciano’s world it never once felt sold.
Premium, but never polished into something nobody believes
Hunchman Trust
Year
2023-2025
Since 2023, we’ve had the honour of documenting some of The Hunchman Trust’s incredible fundraising challenges, capturing not just the physical feats, but the emotion, community, and purpose that drive them.
Our work has included:
–The Hunchman 500 Launch Documentary – Telling the story of the Trust’s beginnings and the bold vision behind it, we created a film that shares the heart and mission of The Hunchman Trust with the world.
– 4 Marathons in 24 Hours – An extraordinary physical challenge, raising both awareness and vital funds. We captured every high and low — the grit, the camaraderie, and the unstoppable spirit behind the effort.
– Run Hunchman Run Documentary – 25 participants, 2 marathons, 2 days. This emotional and powerful film celebrates a community coming together, pushing their limits not just for themselves, but for a cause far bigger than any finish line.
Indy Autonomous Challenge
Services
Photo & Video Production
Year
2024
The Indy Autonomous Challenge (IAC), presented by Bridgestone, is a non-profit organisation that organises fully autonomous race car competitions among university teams worldwide. Its aim is to advance automated vehicle technology and foster innovation in the field. The IAC aims to establish a hub for performance automation by leveraging competition to attract the best and the brightest minds from around the globe.
The main goal of IAC is to promote the development of fully autonomous vehicle technology and deployments of advanced driver-assistance systems (ADAS). These developments will help to enhance safety in motorsports and commercial transportation. Additionally, automated vehicles are highly efficient, generating far less in emissions compared to conventional vehicles. The integration of electric and autonomous technologies, paired with the global expansion of renewable energy, promises substantial reductions in transport-related emissions, further enhancing the sustainability of these innovations. The IAC is an excellent platform for students to showcase their talents and excel in STEM subjects.
The IAC Broke the record for the fastest autonomous hill climb time at the 2024 Goodwood Festival of Speed.
Fan Decor
Client
Fan Decor
Services
Photo & Video Production
Year
2026
Fan Decor is officially licensed fan merchandise built for the homes of people who live and breathe their club. Wall crests. Premium prints. Desk mats. Products designed not just to display loyalty, but to make it part of everyday life.
When Fan Decor needed content to launch and tell the story of their brand, Floom Creative was commissioned to produce a full multi-club shoot spanning Liverpool, Arsenal, Tottenham, and Manchester City. The brief covered both video and photography, capturing the emotion and identity behind each fanbase.
For the fans who mean it, the product has to feel like it belongs in their world. Our job was to show exactly that.
Varsity Trip
Client
Varsity Trip
Services
Photo & Video Production
Year
2023-2024
Over the past two years, we’ve had the incredible opportunity to film Varsity Trip — the world’s largest student ski event, bringing together thousands of students for a week of competition, adventure, and unforgettable memories in the mountains.
At Floom Creative, we set out to capture more than just the action on the slopes. Through cinematic storytelling and documentary-style filmmaking, we’ve showcased the energy, camaraderie, and spirit that make Varsity Trip such a legendary experience.
From high-stakes ski races to mountaintop parties and moments of connection off the slopes, our films aim to tell the full story — the excitement, the challenges, and the lifelong memories made in the mountains.
Sports Photo Gallery
let’s talk
Sports Marketing Agency in London
Get in Touch
Organise a call with our team and let’s make things happen!
Floom Creative HQ
- 1 Mentmore Terrace, London E8 3PN
- 07590 848895
- Mon-Fri 9am-6pm
- hello@floomcreative.co.uk
Prefer we call you?
FAQ
Best Sports Marketing Agency
Most frequent questions and answers
We work across the whole game, from private members’ clubs and municipal courses to indoor simulator studios, driving ranges, equipment and apparel brands, coaching academies, charity golf days and tour events. If it involves golf and needs great content or marketing, we’re there.
Golf is growing fast, with more younger and first time players coming into the game through simulators, ranges and social formats. Good marketing puts your club, venue or brand in front of that audience at the moment they’re deciding where to play or what to buy. Done well, it means more memberships, more bookings, more sales and a brand that people feel part of.
The strongest golf campaigns combine a few things: authentic video and photography that shows the real experience, paid social and Google campaigns targeted at golfers in your catchment, a website built to take bookings, and a steady flow of organic content that keeps you top of mind through the season. We can run any of these individually or as a full programme.
We agree the goals with you up front, whether that’s membership enquiries, simulator bookings, product sales or event sign ups, and track them end to end. You get monthly reporting on spend, cost per lead, conversion rates and content performance, so you always know what’s working.
Paid campaigns can generate bookings and enquiries within the first few weeks. SEO and organic content build over three to six months and keep delivering long after. Content shoots deliver assets you can use for a full season or more.
The cost of sports marketing services can vary depending on the scope of the project, the specific strategies involved, and the agency’s pricing structure. We offer competitive rates and provide customized pricing based on your individual needs.
Yes. We work with independent simulator studios and coaches through to national brands and multi venue operators. We scale the approach to fit your budget and ambitions.
Yes. Every paid media and SEO client receives monthly reporting and a regular review call, and we adjust campaigns continuously based on the data.
Sports Blog & Educational Resources
UK Golf Trends 2026 and 2027
Golf in the UK is having its best run in a generation. More than one in four adults in England played some form of golf in the last year [1], rounds played across Great Britain hit a record in 2025 [2], and club membership is at its highest point in at least 13 years [3]. If you run a club, a driving range, a simulator studio or a golf brand, this is the moment the market has been waiting for. We love this story because it’s an outdoors story. Golf got people out of the house during lockdown and, unlike a lot of lockdown habits, they stayed. The game then did something clever: it stopped insisting that golf only happens on an 18 hole course. Ranges, simulators, adventure golf, a Thursday night at Pitch, a pair of Manors trousers worn nowhere near a fairway. All of it counts, and all
Sports Marketing Trends 2027
The sports marketing calendar for 2027 is already filling up. A 32 team Women’s World Cup kicks off in Brazil on 24 June 2027 and runs to 25 July [1]. HYROX will bring two million athletes to 107 race weekends, three of them in the UK [2]. Padel has passed a million players in Britain [3]. And the audience is watching all of it on a phone, vertically, often through an athlete’s own account rather than a club’s. If you plan budgets in the autumn, this is the moment to think about where sports marketing is heading. Here are the seven trends we think will shape 2027, and what to do about each one. 1. Athletes are the media now The biggest shift is that fans follow people, not badges. Athletes now generate around 26% of total brand sponsorship value on social media, worth an estimated $1.8 billion in ad
The UK Running Boom 2027
Run Clubs, Record Ballots and What Brands Should Film Next If you thought running had peaked, 2026 had other ideas. A record 1,338,544 people entered the ballot for the 2027 London Marathon, up 18% on the previous record and more than double the 2024 figure [1]. Over a million of those were from the UK, which works out at roughly 1.8% of the entire population trying to get a place in one race [1]. Running is not a trend anymore. It is a habit, a social life and, for a growing number of people, an identity. We wrote about the UK running boom in 2026 and before that the 2025 edition. This is the 2027 picture: who is running, what is changing, and what it means if you are a brand, club or event trying to be part of it. Where running stands going into 2027 Around 7.1 million adults
Storytelling in Sport
What is sports storytelling and why is it transformational? The power of telling a compelling sports story can be transformational, inspiring, emotional and career-defining. Stories have been around for thousands of years and surround us in many forms – from ancient Olympic legends carved in stone to today’s viral TikTok moments, Netflix sports documentaries and social media celebrations. But what makes a great sports story and why can it have such a profound effect? And why is that storytelling so vital for bringing about change in the sporting world? In this blog, we’ll explore the role of storytelling in creating impact and how that transforms athletes, teams, brands and the sports industry as a whole. Sports storytelling – a definition Sports storytelling can be defined as the compelling description of athletic journeys, team values, personal triumphs, collective experiences, and life-lessons through narratives that evoke powerful emotions and create lasting connections
UK Running Boom 2025: Marketing Trends, Apps & Consumer Insights
Running Boom 2026 update can be found here. The Numbers Paint a Picture: Britain’s Love Affair with Running The statistics surrounding the UK’s running growth tell a remarkable story. Sport England’s latest Active Lives survey reveals that over 7 million adults in England alone participate in running or athletics regularly—making it the country’s second most popular sporting activity. Add Scotland, Wales, and Northern Ireland, and we’re looking at nearly 8.5 million regular runners across the UK. The phenomenon that perhaps best captures Britain’s running obsession is parkrun. Starting with just 13 runners in Bushy Park in 2004, parkrun now hosts over 2 million registered participants across 750+ locations in the UK. Every Saturday morning, from Inverness to Plymouth, communities gather for free, timed 5K runs that have become as British as queuing and talking about the weather. The London Marathon remains the crown jewel of UK running, with over 400,000
UK Running Boom 2026: Marketing Trends, Apps & Consumer Insights
Britain’s love affair with running shows no sign of slowing down. The Covid‑era boom that saw millions take to the pavements has evolved into a sophisticated, tech‑enabled and community‑driven movement. From parkrun milestones to record‑breaking marathon ballots, the figures suggest 2026 could be the most exciting year yet for runners and marketers alike. The numbers paint a picture: participation hits new highs Record‑breaking participation and mass events Fitness communities and hybrid events Beyond the obvious players: a distinctly British marketing landscape Big brands such as Nike and Adidas continue to dominate, but the UK running market has developed its own character. British heritage brands like Ronhill and Montane leverage their local roots to stand apart. For example, the Montane Minimus Lite waterproof jacket gained acclaim for keeping runners “bone dry” during wet UK winters thanks to seam‑taped zips and lightweight Pertex Shield fabric. Specialist retailers like Runners Need and Run and Become act as community hubs,
What is a 360 Running Campaign?
Running in 2026 looks nothing like it used to. The grit of the 5am solo runner still exists – but gone are the days where they’re the main character. We’re in the midst of third great running boom, and the figures speak for themselves. Run clubs have become the social spaces nightclubs once were, with more than a million people now applying for the London Marathon. This movement is not exclusive to one genre of consumer or brand, in fact, it’s far from it. What we’ll take a look at is precisely how running brands have leveraged 360 campaigns, leading them to become an extension of the culture, not just sideline watchers. Marketing towards running culture comes with its challenges. Where short attention spans and second-screen viewing are flooding communication channels, a logo on a vest simply isn’t enough to drive growth. Here’s the thing, the modern runner chasing a
Sports Video Content Strategy: How Great Brands Win Fans Before They’re Even Watching
There’s a moment in every race, match and ride that no spreadsheet can explain. The split second where the crowd holds its breath, the rider commits, and everyone watching feels it in their chest. That feeling is why sports video content works, and it’s why the brands who invest in it properly are pulling away from the ones who don’t. This post is for the marketers and marketing managers trying to work out where video sits in their plan. We’ll cover why sport is such fertile ground for brand building, what the research says about how fans actually watch, and how to balance short form and long form so one shoot keeps working for years. Fans don’t watch sport the way they used to The biggest shift in sports media isn’t happening on television, it’s happening in pockets. According to GWI’s 2026 global sports research, 61% of sports fans now
How to Film a Sports Event: The Complete Guide (2026)
Filming a sports event is one of the most powerful ways to capture energy, emotion and story. But there’s a big difference between simply recording an event and creating content that people actually want to watch, share and remember. Whether you’re filming a marathon, football tournament, endurance challenge or brand-led sports activation, this guide breaks down how to plan, shoot and deliver a sports event film properly. Start With the Goal: What Are You Filming For? Before you pick up a camera, you need clarity on one thing: What is the purpose of this video? Most sports events fall into one of three categories: 1. Highlight Reel 2. Documentary-Style Film We break this down further here:https://floomcreative.co.uk/why-documentary-style-content-outperforms-traditional-sports-ads/ 3. Marketing / Commercial Content Understanding this early changes how you film, what you capture, and how you structure the edit. Plan the Narrative (Before the Event Starts) The biggest mistake people make is
Drone Filming for Sports Events: What You Need to Know
Drone footage has become one of the most powerful tools in modern sports marketing. From marathon start lines and trail races to surf competitions and stadium flyovers, aerial footage instantly adds scale, energy and cinematic depth. It helps audiences understand the terrain, the atmosphere and the magnitude of an event in a way ground-level filming simply can’t. As we explored in our breakdown of the UK Running Boom 2025 and what it means for brands (https://floomcreative.co.uk/uk-running-boom-2025-marketing-trends-apps-consumer-insights/), participation sport is growing rapidly — and with that growth comes higher expectations for content quality. But drone filming for sports events isn’t just about sending a drone into the sky. There are legal, safety and strategic considerations that many organisers overlook — and getting them wrong can cause serious issues. If you’re planning aerial coverage for a sports event, here’s what you need to know. Why Drone Footage Elevates Sports Content 1. It
How to Promote and Capture Your Sports Event
A great sports event does not just happen on the day. It is promoted in advance, captured professionally in the moment, and repurposed long after the final whistle. Too often, organisers focus heavily on logistics, permits, safety and timings, but underinvest in promotion and content capture. The result is a fantastic event that disappears 24 hours later. If you want your sports event to grow year on year, attract sponsors and build real brand equity, here is how to promote and capture it properly. How to Promote and Capture Your Sports Event (Before, During and After) Step 1: Start Promotion Early Promotion should begin at least 8 to 12 weeks before your event. Early content should focus on: • Announcing the event• Highlighting the location• Introducing the story behind it• Showcasing previous years• Featuring community involvement If you are organising a running event, consider how participation growth trends such as
Short-Form vs Long-Form Video in Sports Marketing
Picture the two extremes of content: a phone held above a crowd, and a cinema rig ready to capture the perfect hero shot. Most brand conversations pretend you have to choose one. This shouldn’t be the initial way of framing something as dynamic as content. It isn’t a choice between two lengths, it’s a portfolio of formats, each one engineered for a specific audience, a distinct platform, and a particular moment of intent. What we’ll come to terms with in this blog is whether short and long-form content are interchangeable, or if businesses need to begin leveraging the value of both – simultaneously. So the strategic question isn’t “which one should we use?” — it’s “how do these fit together into a system that compounds?” Moving away from treating content formats as separate, competing choices is the only direction worth heading in 2026. Short-form video marketing and strategy: why brands
Sustainability in Football: A Club & League Focus
Following on from our previous blog on sustainability in football (read here), it begs the question: How well are football clubs and leagues really performing when it comes to sustainability? https://diamondfootball.com/news/4115/football-pitch-sizes-explained From headline strategies at the Premier League to grassroots efforts at individual clubs, the game’s response to sustainability pressure is taking shape in different ways, some inspiring, while others are still falling short. With football’s global reach and influence, what these organisations choose to prioritise can have ripple effects far beyond the pitch. Let’s explore what’s being done, what still needs work, and where football’s future could be headed. Premier League: (Full blog on sustainability in the Premier League can be found here.) As the most-watched football league in the world, reaching over 920 million households across 189 countries, the Premier League holds incredible power when it comes to shaping conversations and behaviours far beyond the pitch. With such
How Professional Athletes Use Documentary Content to Build Global Fanbases
The relationship between athletes and fans has changed dramatically in the past decade. For most of modern sports history, fans only saw athletes through television broadcasts, interviews, and occasional magazine features. Today, platforms like YouTube, Netflix, and social media have created a new era of athlete storytelling. Professional athletes now build their personal brands through documentary-style content, offering behind-the-scenes access to training, competition, and life outside the sport. From Formula 1 drivers and Olympic champions to Premier League footballers, documentary storytelling is becoming one of the most powerful tools for growing a global fanbase. Why Documentary Content Works So Well in Sport Documentary storytelling works because it shows the human side of elite performance. Traditional sports highlights show the results: • goals• podium finishes• race wins But documentaries show the journey behind them: • preparation• injuries• pressure• relationships• setbacks This emotional depth creates stronger fan connections than highlight reels alone.
Sustainability in Football / Soccer
Kicking-off a Better Future Football, the world’s most watched sport, carries significant environmental implications that often go unnoticed. From extensive travel and excessive waste to the pervasive influence of sponsorships and even the production of kits worn on the pitch, the game’s global scale brings a unique set of sustainability challenges. https://www.un.org/en/footballforthegoals That said, the ‘beautiful game’ is starting to kick off a positive change. Here, we’ll explore how football is beginning to tackle its environmental footprint, from fixture scheduling and fan travel to greener apparel, smarter sponsorships, and standout sustainability initiatives. Here at Floom Creative, we’re all proud football fans, myself a lifelong Tottenham supporter, with our founders Harvey and Fin backing Bournemouth and Liverpool respectively. With sustainability at the core of everything we do, we wanted to take a closer look at how our favourite sport is stepping up to the climate challenge, and where there’s still work
Environmental Sustainability Premier League
Following on from our previous blog on sustainability in football (read here), it begs the question: How well is the best and most popular league in world football when it comes to sustainability? Premier League: As the most-watched football league in the world, reaching over 920 million households across 189 countries, the Premier League holds incredible power when it comes to shaping conversations and behaviours far beyond the pitch. With such vast reach comes significant responsibility. In March 2025, the league finally unveiled its long-awaited sustainability strategy, marking its first direct steps toward environmental leadership. The plan focuses on three key priority areas: According to the Premier League, these goals will influence everything from how decisions are made to how suppliers are selected, embedding sustainability into the core of league operations. They’ve also pledged to “future-proof” the game, thus ensuring that football can thrive for generations to come in a
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Our Other Projects
Take a look at some of the sustainable and ethical brands we have worked with.
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just a few of our clients
