Ethical Power
Client
Ethical Power
Services
Video Production
Year
2023
Ethical Power is proud to be a pioneer in the renewable energy industry, leading the field in the delivery of innovative renewable energy source technologies and solutions.
Ethical Power Group launched in the UK in 2010 building solar power solutions and solar farms. It is expanding internationally with direct presence in New Zealand, Greece, Italy and Spain. Ethical Power is a vertically integrated renewable energy company, offering capability across the entire green energy project lifecycle: from initial development and design, through construction, grid connection, operation and management to asset optimisation.
Floom partnered with Ethical Power to create an engaging and informative video showcasing their core values, diverse teams, and impactful projects. The project aimed to craft a compelling narrative highlighting Ethical Power’s commitment to sustainable energy solutions, its global presence, and the collaborative efforts of its talented workforce.
Challenges
01
complex operations
Floom Creative tackled Ethical Power's intricate operations, delving into renewable energy complexities. Our visuals highlighted the company's commitment to sustainable solutions, creating a narrative that showcased adept navigation of complex projects.
02
diverse departments
Managing Ethical Power's diverse departments became an opportunity for Floom Creative to craft cohesive narratives. We showcased individual strengths, weaving them into a seamless story that communicated the collaborative spirit propelling Ethical Power's success.
03
global impact
Floom Creative met the challenge of Ethical Power's global reach with adept visual storytelling. Our selected shots resonated with a universal language of environmental consciousness, portraying global influence and actively contributing to the shift towards sustainable practices.
Approach
01
Storyboard and Script
Floom developed a detailed storyboard and script that outlined the key messages, interviews, and visual elements required for the video. A loose script was prepared to highlight the unique contributions of each department within Ethical Power while keeping the overall storyline engaging and cohesive.
02
Shooting Schedule
Floom developed a comprehensive shooting schedule that accommodated the availability of Ethical Power's interviewees and ensured optimal lighting and conditions for various locations, including operational sites and the Bristol office.
03
On-Site Filming
Floom's experienced production team captured a range of shots, from aerial views of solar installations to behind-the-scenes footage of teams collaborating on projects. We conducted insightful interviews with key Ethical Power team members, ensuring that each interviewee shared their perspective on Ethical Power's mission and impact.
Editing and Post-Production:
01
Dynamic Visual Integration
Floom integrated a diverse range of dynamic visuals, including captivating aerial shots, on-site construction scenes, and close-ups of the dedicated team members at work. Each visual element was carefully selected to not only showcase the physical aspects of Ethical Power's projects but also to capture the passion and commitment of the team, bringing an authentic and human touch to the storytelling.
02
seamless and engaging storyline
In the editing and post-production phase, Floom applied meticulous attention to the raw footage to craft a compelling narrative for Ethical Power. Our editing process aimed to create a seamless and engaging storyline that would effectively convey the ethos of Ethical Power's projects and values.
03
Showcasing Ethical Power's Essence
The final output of this process was a video that not only displayed the physical accomplishments of Ethical Power but also encapsulated the essence of their values. Through skillful editing and the strategic use of visuals, Floom successfully conveyed the dedication and innovation that define Ethical Power's identity.
Results
01
Powerful Communication Tool
The video served as a powerful communication tool, effectively sharing Ethical Power's values and accomplishments with a broader audience. This strategic approach allowed for a concise yet comprehensive storytelling format, capturing the attention of stakeholders, partners, and potential clients alike.
02
Reinforcing Leadership Position
This impactful video not only communicated Ethical Power's values but also reinforced its position as a leader in the renewable energy sector. The broader and more impactful reach achieved through the video facilitated stronger connections with stakeholders, fostering a deeper understanding of Ethical Power's commitment to sustainable progress.
03
Showcasing Ethical Power's Essence
The video seamlessly communicated Ethical Power's commitment to sustainability, innovation, and collaboration across diverse departments. By showcasing the global impact of their projects and the dedication of their teams, the video provided viewers with a comprehensive understanding of Ethical Power's multifaceted identity.
Conclusion
Floom’s partnership with Ethical Power resulted in a visually captivating and engaging video that effectively conveyed Ethical Power’s story and values. By combining creative storytelling, high-quality production, and meticulous editing, Floom delivered a video that informed and inspired viewers to join Ethical Power on its journey toward a sustainable energy future.
