Ethical Power
Client
Ethical Power
Services
Video Production
Year
2023
Ethical Power is a pioneering leader within the renewable energy industry, driven by a firm commitment to excellence and integrity. Their mission is clear: to revolutionise global energy infrastructure through innovative technologies and solutions. Since its launch in 2010, Ethical Power has rapidly expanded its solar solutions footprint, extending from the UK to encompass New Zealand, Greece, Italy, and Spain.
Ethical Power is dedicated to developing, building, and managing renewable energy assets, enhancing energy security. Striving for the highest quality and operational performance in every project, they ensure efficient resource utilisation while prioritising care and respect for our planet and its people. Ethical Power’s core values—excellence, integrity, and progress—guide every decision and action, reinforcing their commitment to sustainable and responsible business practices.
Through these actions, Ethical Power can have a “fundamentally positive impact” on the world, says CEO Thomas Kneen.
Brief
01
Showcasing Core Values
Floom partnered with Ethical Power to showcase their core values and impactful projects, captured in an engaging and informative video.
02
Sustainable Energy Mission
Floom was tasked with crafting a compelling narrative highlighting Ethical Power’s commitment to sustainable energy solutions, its global presence, and the collaborative efforts of its talented workforce.
Approach
01
Connecting Departments
We began by developing a storyboard and script outlining key messages, interviews, and visual elements. A loose script was prepared to highlight the unique contributions of each department within Ethical Power while keeping the overall storyline engaging.
02
Shooting Schedule
We developed a filming schedule that accommodated the availability of Ethical Power's interviewees and ensured optimal lighting and conditions for various locations, including operational sites and the Bristol office.
03
Authentic On-Site Filming
Our experienced team captured a range of shots from aerial views of solar installations to behind-the-scenes footage of teams collaborating on projects. This helped us apply authenticity and realism to the project.
Challenges
01
Complex Operations
We tackled Ethical Power's intricate operations, delving into renewable energy complexities. Our visuals highlighted the company's commitment to sustainable solutions, creating a narrative that showcased adept navigation of complex projects.
02
Diverse Departments
Managing Ethical Power's diverse departments presented an opportunity for us to craft cohesive narratives. We showcased individual strengths, uniting them into a seamless story that communicated their collaborative spirit.
03
Global Impact
We met the challenge of showcasing Ethical Power's global reach with adept visual storytelling. Our selected shots portray the universal language of environmental consciousness, showcasing global influence and actively contributing to the shift towards sustainable practices.
Results
01
Powerful Communication Tool
The video produced is a powerful communication tool, effectively showcasing Ethical Power's values and achievements to a wider audience. This strategic approach enabled concise yet comprehensive storytelling, capturing the attention of stakeholders, partners, and potential clients.
02
Reinforcing Values and Leadership
This impactful video not only communicated Ethical Power's core values but also reaffirmed its leadership in the renewable energy sector. By reaching a wider audience, the video enhanced connections with stakeholders, deepening their understanding of Ethical Power's commitment to sustainable progress.
03
Showcasing Ethical Powers Ethos
The video seamlessly communicated Ethical Power's commitment to sustainability, innovation, and collaboration across diverse departments. By showcasing the global impact of their projects and the dedication of their teams, the video provided viewers with a comprehensive understanding of Ethical Power's multifaceted identity.
Conclusion
Our partnership with Ethical Power resulted in a visually captivating video, conveying their story and values. Through creative storytelling, high-quality production, and meticulous editing, we were able to deliver a compelling narrative informing and inspiring viewers.