Holiday Home & Hotel Marketing Agency
We Are Floom Creative – a marketing agency helping hotels, resorts, and holiday home businesses attract more guests through video production, advertising, and websites.
about us
Turning Stays Into Stories
Travelers today don’t just book a room – they look for an experience. That’s where we come in. We help holiday homes, boutique hotels, and resorts stand out online, showcase what makes them unique, and generate more direct bookings.
By combining cinematic video production with performance marketing and conversion-focused websites, we create a complete marketing journey that inspires guests to book with you – not your competitors.
our services
Marketing That Fills Rooms and Increases Bookings
Competition in the hospitality industry is fierce. Our services are designed to showcase your property’s personality, drive bookings, and reduce reliance on OTAs.
Advertising Campaigns
Target travelers at the right moment with Google Ads, Meta campaigns, and remarketing strategies. We design ad campaigns that highlight your property’s best features and deliver measurable results.
SEO for Hospitality
Be found on Google when travelers search for places to stay. From “holiday home in Cornwall” to “boutique hotel in London,” we make sure your property ranks high for relevant searches.
Website Design & Development
Your website should be your best booking agent. We design modern, mobile-friendly websites that showcase your property and make direct booking easy. Optimised for SEO and conversions.
Video Production for Hotels & Holiday Homes
Bring your property to life with high-quality video tours, guest experience films, and social-first content. Video builds trust, inspires confidence, and converts browsers into bookers.
Holiday Home & Hotel Marketing Agency
Featured work
THE NICI GROUP HOTEL | VIDEO PRODUCTION
Year
2026
The NICI is a premium coastal hotel brand expanding into two new locations in Newquay and Lymington. With both destinations set to launch, the objective was clear: build anticipation before doors officially opened and position each hotel within its natural setting.
The Challenge
The NICI did not need traditional walkthrough videos. They needed intrigue.
Two distinct coastal destinations required two distinct launch stories, while maintaining one cohesive luxury brand identity. The content had to feel cinematic and premium, yet work hard across YouTube and social platforms where attention spans are short and first impressions matter.
Our Strategy
We developed a launch-first content approach built around atmosphere, anticipation and platform performance.
Cinematic Teaser Storytelling
Rather than showing every room and feature, we created mood-driven launch trailers designed to capture feeling over function. Each film was under 45 seconds, built to hook fast and leave viewers wanting more.
Location Led Narrative
Newquay was positioned around energy, surf culture and coastal movement. Sunrise lifestyle cinematography and sweeping drone footage created a bold, confident tone.
Lymington took a different rhythm. Golden hour harbour scenes, slower pacing and refined textures reflected its calm, maritime elegance.
Platform First Production
Every asset was designed with distribution in mind. Horizontal masters for YouTube. Vertical cut downs for Instagram and paid social. Strong opening hooks and clear brand reveals ensured performance as well as polish.
The Results
Anticipation Before Opening
The teasers built intrigue across digital channels ahead of launch, creating awareness in two premium coastal markets.
Clear Location Positioning
Newquay felt energetic and surf driven. Lymington felt elegant and refined. Both remained unmistakably The NICI.
High Value, Multi Use Assets
The films worked across website, social and paid campaigns, giving The NICI a versatile content suite to support expansion.
For hotel brands launching, repositioning or expanding, storytelling is not about showing everything.
It is about making people feel something before they even arrive.
South Lawn Hotel Photo & Video Production
Year
2025
South Lawn Hotel is a proudly independent, family-run hotel in the heart of the New Forest. Recently named the #1 Dog-Friendly Hotel in the UK, their charm lies not in flashy interiors, but in heartfelt hospitality, scenic surroundings, and a strong sense of character.
The Challenge
South Lawn wanted to refresh their visual identity and better showcase what makes them unique: warm hospitality, a proudly dog-friendly attitude, and the lived-in charm of a countryside escape. The goal was to attract new guests by highlighting not just the amenities, but the feeling of a stay.
Our Strategy
We built a content-first approach that combined:
Story-Led Filming: Before shooting, we worked with the South Lawn team to define what makes a stay memorable — the laughter, the glances, the muddy dog walks. These human (and canine) moments became the creative blueprint.
Immersive, Unstaged Video: Using handheld cameras, GoPros, and even low-angle dog cams, we captured authentic moments as they unfolded — golden hour drinks, forest walks, cosy dinners. The result was cinematic, but never staged.
Platform-Ready Content
From website hero films to short social reels, we crafted edits with charm and rhythm, supported by natural sound and subtle music. Every piece was designed to resonate online and inspire bookings.
The Results:
Elevated Guest Perception – prospective guests could see and feel what makes South Lawn special, turning curiosity into bookings.
Stronger Brand Character – the films gave South Lawn a clear, consistent voice: warm, witty, and welcoming.
Versatile Content – assets worked across website, social, and digital campaigns, ensuring maximum impact from every shoot.
Karelia Cottages, Branding, Photography SEO & Website Design and Development
Year
2024-25
The Challenge
Karelia Cottages needed a professional brand identity and online presence to stand out in the crowded holiday rental market. They also wanted to reduce reliance on third-party booking platforms and attract more direct, organic bookings.
Our Strategy
We created a full branding package including:
- A modern logo and calming, nature-inspired colour palette
- A mobile-friendly website designed to convert visitors into guests
- High-quality property photography showcasing the cottages’ charm
The Results
Karelia Cottages now has a distinctive brand and a website that works hard for them. They’ve moved away from dependency on booking platforms and are now generating a steady stream of 5 direct organic bookings per week — building trust, increasing margins, and growing sustainably.
GET INSPIRED
More Projects
Take a look at some of the sustainable and ethical brands we have worked with.
Client feedback
don’t just take our word for it
just a few of our clients
FAQ
Most frequent questions and answers
A strong marketing strategy increases your visibility online, builds trust with potential guests, and reduces reliance on booking platforms. With the right mix of video, ads, SEO, and a conversion-focused website, we help turn lookers into bookers.
Yes. We specialise in building direct booking systems through optimised websites, SEO, and paid advertising. This means more bookings come directly to you, saving on commission fees and giving you stronger guest relationships.
Video is one of the most effective ways to showcase the guest experience. From aerial drone shots to cinematic lifestyle films, video helps potential guests imagine themselves at your property — which increases the likelihood of them booking.
It depends on your goals. A full campaign with website, video production, and ads will cost more than a single service like Google Ads management. We’ll create a tailored proposal that matches your budget and maximises your return on investment.
We work with both. Whether you’re a single holiday cottage or a boutique hotel, our strategies scale to fit your needs. Many of our clients are proudly independent businesses that want to stand out against bigger competitors.
Google Ads and paid campaigns can generate bookings almost immediately. SEO and content strategies take longer but provide sustainable, long-term results. With the right mix, you’ll benefit from both short-term wins and long-term growth.
Yes. We can either deliver one-off projects (like a website or video shoot) or manage your ongoing marketing with SEO, PPC, and content campaigns to keep bookings consistent all year round.
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