Ethical Power 2024
Client
Eco Sun Solutions
Services
Video Production, SEO, Paid Advertisements
Year
2025
Eco Sun Solutions, a leading renewable energy company based in Portsmouth, Hampshire, is dedicated to making the switch to solar power simple, informative, and accessible for homeowners and businesses across the South Coast. With a strong focus on expert service, cost savings, and sustainability, they are helping the UK move toward a cleaner, greener future while educating customers to become energy independent.
Brief
01
Driving Clean Energy Adoption
Eco Sun Solutions, a national renewable energy company based in Portsmouth, is committed to making solar power accessible and appealing to both residential and commercial clients. Their mission is rooted in expert service, real savings, energy education and long-term sustainability with free power from the sun.
02
Telling a Clear Sustainability & Brand Story
To stand out in a competitive and fast-growing market, Eco Sun Solutions needed a digital strategy that communicated their values, educated audiences, and built trust at every stage of the customer journey, from a hero video to customer testimonials.
03
Multi-Channel Brand Visibility
Eco Sun Solutions, partnered with Floom Creative to elevate their digital presence through video content, SEO, and paid ads across Google and Meta—ensuring their message reached the right audience with clarity and impact, and clear call to actions.
Approach
01
Humanising the Tech
We created an engaging hero video to communicate the personal and environmental impact of switching to solar. Through interviews, customer testimonials, and clean visual storytelling, we built trust by putting real people at the centre of the energy, solar and battery storage conversation.
02
Performance-Driven SEO & Ads
We implemented a robust SEO strategy to improve search visibility across solar, battery storage, and sustainability keywords. At the same time, we ran targeted Google and Meta ad campaigns to drive traffic, generate qualified leads, and reduce cost per acquisition in a very competitive and crowded solar market.
03
Consistent and Scalable Content
To support long-term growth, we developed a scalable content plan that included web optimisation, website video content and ad creative built around customer service, ad hooks, and customer testimonials.
Outcome
With Floom Creative’s holistic marketing support, Eco Sun Solutions has grown its online presence, increased high-quality leads, and connected more UK homeowners and businesses with solar and battery storage solutions. From compelling video content to SEO and paid media, our strategic, story-led approach ensured their sustainability message cut through the noise—supporting their goal of a cleaner, greener future.
