Undressed
Client
Undressed
Services
Photo & Video Production
Year
2022
Undressed’s mission is to tread a little lighter on our earth by upcycling existing material. Through their work with local artisans from India so far they have saved 15k meters of silk sari by upcycling them into kimonos. They believe in taking the slow lane to create garments that make their customers feel good whilst reducing the amount of fabric that goes into landfills.
The Brief
01
The Undressed Story
To narrate Undressed's brand story and values, emphasizing its commitment to sustainable fashion and upcycling.
02
From Sari to Kimono
To showcase the intricate process of transforming discarded Indian saris into elegant lounge wear, particularly the Kimono style.
03
Inspiration from Nature
To connect Undressed with the natural beauty of its surroundings, capturing the inspiration that drives the brand's creativity.
Solution
01
Undressed's video production project encompassed the creation of four compelling videos that would serve as an intimate window into the company's world. The videos were shot exclusively around Kez's studio and its picturesque surroundings, including the beach and the forest. These natural landscapes were chosen as filming locations to align with Kez's deep sources of inspiration.
02
The team aimed to narrate the brand's origins and values. Kez played a pivotal role in telling the company's journey of upcycling and repurposing saris from India, emphasising the dedication and craftsmanship that go into each piece. Her storytelling lent a personal touch to the video, connecting viewers with the heart and soul of Undressed. We wanted to make it relatable to viewers who appreciate both fashion and storytelling.
03
We explored the natural beauty that surrounds Undressed's studio. It featured serene shots on the beach and in the forest, two locations that deeply inspire Kez's work. This video provided a visual feast for viewers, showcasing how the environment plays a significant role in shaping the brand's identity.
Conclusion
Our project with Undressed successfully created a captivating narrative around the company’s mission and values. The videos not only showcased the artistry of upcycling but also highlighted Kez’s passion for preserving tradition while adding an elegant touch to her creations. With a focus on the slow and magical process behind each piece, as well as the beauty of nature that inspires the brand, the videos provide a comprehensive look into Undressed’s unique world. Kez’s personal narration added authenticity and emotional depth to the project, making it an engaging and memorable experience for viewers.
Client feedback
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